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Suraksha Gupta

Role of big data and social media analytics for business to business sustainability: A participatory web context
2019 · Uthayasankar Sivarajah, Zahir Irani, et al. · Industrial Marketing Management · 383
Investigating the effects of smart technology on customer dynamics and customer experience
2017 · Pantea Foroudi, Suraksha Gupta, et al. · Computers in Human Behavior · 332
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Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
2018 · Pantea Foroudi, Zhongqi Jin, et al. · Journal of Business Research · 317
AI-Augmented HRM: Literature review and a proposed multilevel framework for future research
2023 · Verma Prikshat, Mohammad Islam, et al. · Technological Forecasting and Social Change · 270
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Influence of innovation capability and customer experience on reputation and loyalty
2016 · Pantea Foroudi, Zhongqi Jin, et al. · Journal of Business Research · 261
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Stakeholder diversity and collaborative innovation: Integrating the resource-based view with stakeholder theory
2023 · Sena Ozdemir, Juan Carlos Fernandez de Arroyabe, et al. · Journal of Business Research · 242
Integrating identity, strategy and communications for trust, loyalty and commitment
2017 · T.C. Melewar, Pantea Foroudi, et al. · European Journal of Marketing · 239
Enhancing university brand image and reputation through customer value co-creation behaviour
2018 · Pantea Foroudi, Qionglei Yu, et al. · Technological Forecasting and Social Change · 227
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Sustainability as corporate culture of a brand for superior performance
2012 · Suraksha Gupta, V. Kumar · Journal of World Business · 217
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The impact of brand value on brand competitiveness
2020 · Suraksha Gupta, David Gallear, et al. · Journal of Business Research · 213
Digital technology and marketing management capability: achieving growth in SMEs
2017 · Pantea Foroudi, Suraksha Gupta, et al. · Qualitative Market Research An International Journal · 207
The effect of digital signage on shoppers' behavior: The role of the evoked experience
2014 · Charles Dennis, J. Joško Brakus, et al. · Journal of Business Research · 184
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Leveraging Big Data Analytics to Improve Quality of Care in Healthcare Organizations: A Configurational Perspective
2019 · Yichuan Wang, LeeAnn Kung, et al. · British Journal of Management · 173
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Eco-innovation for environment and waste prevention
2020 · Samina Sumrin, Suraksha Gupta, et al. · Journal of Business Research · 159
The effects of trust and peer influence on corporate brand—Consumer relationships and consumer loyalty
2020 · Sena Ozdemir, ShiJie Zhang, et al. · Journal of Business Research · 159
Financial inclusion through digitalisation of services for well-being
2021 · Rama Prasad Kanungo, Suraksha Gupta · Technological Forecasting and Social Change · 156
A framework of place branding, place image, and place reputation: Antecedents and moderators
2016 · Pantea Foroudi, Suraksha Gupta, et al. · Qualitative Market Research An International Journal · 155
The Application of the Principles of Responsible AI on Social Media Marketing for Digital Health
2021 · Rui Liu, Suraksha Gupta, et al. · Information Systems Frontiers · 140
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Exploring the role of social capital mechanisms in cooperative resilience
2022 · Nur Baiti Ingga Wulandhari, Ismail Gölgeci, et al. · Journal of Business Research · 129
Catalysing innovation for social impact: The role of social enterprises in the Indian sanitation sector
2016 · Shyama V. Ramani, Shuan SadreGhazi, et al. · Technological Forecasting and Social Change · 111
Far apart yet close by: Social media and acculturation among international students in the UK
2018 · Qionglei Yu, Pantea Foroudi, et al. · Technological Forecasting and Social Change · 99
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Financial inclusion through digitalisation: Economic viability for the bottom of the pyramid (BOP) segment
2022 · Suraksha Gupta, Rama Prasad Kanungo · Journal of Business Research · 89
Embedding knowledge and value of a brand into sustainability for differentiation
2012 · Suraksha Gupta, Michael Czinkota, et al. · Journal of World Business · 86
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Corporate Responses to the Coronavirus Crisis and their Impact on Electronic‐Word‐of‐Mouth and Trust Recovery: Evidence from Social Media
2021 · Yichuan Wang, Minhao Zhang, et al. · British Journal of Management · 80
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Corporate rebranding: An internal perspective
2020 · Abraham Joseph, Suraksha Gupta, et al. · Journal of Business Research · 80
Works count: 122
Citation count: 6,133
H-index: 38
I10-index: 65
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