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Tetiana Yezhyzhanska

Observed names: T. Yezhyzhanska, Tatiana Yezhyzhanska, Tetyana Jezhyzhanska, Т. С. Єжижанська
ORCID: 0000-0002-4114-7207
Observed ORCID: 0000-0002-4114-7207
OpenAlex ID: A5087020771
Book PR: do readers influence on the communication of publishing company?
2019 · Tetiana Yezhyzhanska, Tetiana Krainikova, et al. · Innovative Marketing · 9
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Models of TV news layout: Different types of marketing narrative
2022 · Dmytro Telenkov, Tetiana Krainikova, et al. · Innovative Marketing · 7
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Book publishing houses of Ukraine in conditions of permanent crisis
2023 · Tetiana Yezhyzhanska · Вісник Книжкової палати · 6
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Readers as the Subjects of Ukrainian Book Publishers’ Communication in the Modern Media Space
2018 · Tetiana Yezhyzhanska · Current Issues of Mass Communication · 6
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Fan Culture as a Phenomenon of Media Behavior of Ukrainian Youth
2021 · Tetiana Krainikova, Eduard Krainikov, et al. · Current Issues of Mass Communication · 5
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Brand Partnerships and Collaboration of Ukrainian Book Publishers
2024 · Tetiana Yezhyzhanska, Olha-Liuba Kharyna, et al. · Integrated communications · 4
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Media behavior of youth in the COVID-19 pandemic in Ukraine
2021 · Tetiana Krainikova, Eduard Krainikov, et al. · Innovative Marketing · 3
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Сучасна освіта дистанційного формату у сфері журналістики: ставлення здобувачів як основних стейкхолдерів освітнього процесу
2023 · В. І. Шпак, Т. С. Єжижанська, et al. · Обрії друкарства · 1
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Development of Audience Loyalty Based on Knowledge of Fans’ Communication Behavior: “From Love to Identity”
2022 · Tetiana Krainikova, Eduard Krainikov, et al. · Scientific notes of the Institute of Journalism · 1
Peculiarities and Conditions of Activity of Book Publishing Houses of Ukraine in the Modern Media Space
2018 · Tetyana Jezhyzhanska · Integrated communications · 1
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Pr Communications of Publishing Houses as a Scientific Object
2017 · Tetyana Jezhyzhanska · Integrated communications · 1
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Mediahub Grinchenko University as a model of youth co-governance in non-formal university education during crisis
2026 · Margaryta Netreba, Halyna Horbenko, et al. · Community Notebook People Education and Welfare in the Society 5 0
Brand Сommunication of the Independent Bookstore in Wartime: The Case of «Sens»
2026 · Tetiana Yezhyzhanska, Olha-Liuba Kharyna, et al. · Integrated communications
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Evaluation of distance learning in ukrainian higher media education: Perspectives and impact of stakeholders
2023 · Viktor Shpak, Tetiana Yezhyzhanska, et al. · Revista Amazonia Investiga
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Еffective channels of communication of Ukrainian publishing houses with readers
2021 · T. Yezhyzhanska · Science and Education a New Dimension
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Project Activities in Forming Professional Competencies of Future Specialists
2021 · Tetiana Yezhyzhanska, Olena Osmolovska, et al. · Integrated communications
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Training of PR managers for ukrainian book editions in the specialization “Advertising and PR in publishing business” at the department of publishing of Borys Grinchenko Kyiv University
2018 · Tetyana Jezhyzhanska · Integrated communications
Особливості Й Умови Діяльності Книжкових Видавництв України У Сучасному Медіапросторі
2017 · Tetyana Jezhyzhanska
Value Approach to Communication With the Target Audience Through Spiral Dynamics
2016 · Tetiana Yezhyzhanska · Integrated communications
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Works count: 19
Citation count: 44
H-index: 5
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