Author

Bolajoko Nkemdinim Dixon-Ogbechi

Observed names: Bolajoko Dixon-Ogbech, Bolajoko Dixon-Ogbechi, Bolajoko N. DIXON-OGBECHI, Bolajoko N. Dixon-Ogbechi, Bolajoko Nkemdilim Dixon-Ogbechie, Bolajoko Nkemdillim Dixon-Ogbechie, Bolajoko Nkemdinim Dixon-ogbechi, Dixon Ogbechi, Bolajoko, Dixon-Ogbechi Bolajoko

Institution: University of Lagos

Observed institutions: University of Lagos, Redeemer's University, Salem State University

ORCID: 0000-0002-7606-1761

Observed ORCID: 0000-0002-7606-1761

OpenAlex ID: A5087047776

Application of the Ahp Model to Determine Prefab Housing Adoption Factors for Developers in Lagos State

2020 · Bolajoko Nkemdinim Dixon-Ogbechi, Anthony Kayode Adebayo · International Journal of the Analytic Hierarchy Process · 6

Influence of Technology Acceptance Model (tam) on Customer Adoption of E-banking Practice in Lagos State

2021 · Patrick Ladipo, Bolajoko Dixon-Ogbech, et al. · Journal of Social Sciences · 4

A Review of the Use of Aaker’s Methodology within the Brand Personality Construct: A Review of Extant Literature

2020 · Oladipupo Folorunsho Ajeyalemi, Bolajoko Nkemdilim Dixon-Ogbechie · TIJAB (The International Journal of Applied Business) · 3

Gender and Relationship Marketing in Nigerian Securities and Stock Brokerage Firms

2013 · Rahim Ganiyu, Bolajoko Nkemdinim Dixon-Ogbechi, et al. · International Journal of Marketing Studies · 3

The Concept and Philosophy of Marketing: Evidence From Nigeria

2013 · Dixon-Ogbechi Bolajoko, Ighomereho Salome, et al. · International Journal of Business Strategy · 3

Determinants of Automated Teller Machine Usage in Lagos State, Nigeria

2018 · Salome Ighomereho, Patrick Ladipo, et al. · Acta Universitatis Sapientiae Economics and Business · 2

Determination of Promotional Strategy for Organizations in the Nigerian Insurance Industry Using the Ahp Model

2015 · Bolajoko Nkemdinim Dixon-Ogbechi, Sikuade Oladimeji Jagun, et al. · International Journal of the Analytic Hierarchy Process · 2

Customers’ Perception of Relationship Marketing as a Strategic Tool inthe Nigerian Food and Beverages Industry

2010 · Bolajoko Nkemdinim Dixon-Ogbechi, Elizabeth M. Haran, et al. · Journal of Management Policy and Practice · 2

Application of the Analytic Hierarchy Process in Determining Relative Importance of Relationship Marketing Variables for Companies in the Nigerian Food and Beverage Industry

2009 · Bolajoko N. Dixon-Ogbechi, Elizabeth M. Haran, et al. · ISAHP proceedings · 2

Effects of e-marketing on customers patronage of commercial banks, a study of Guaranty Trust Holding Company PLC, Lagos

2022 · Abdulazeez Olamide Abdulquadri, Bolajoko Dixon-Ogbechi · Economía & Negocios · 1

Market Segmentation and Competitive Advantage in Nigerian Telecommunications

2022 · Patrick Ladipo, Bolajoko Dixon-Ogbechi, et al. · Management Journal of Sustainable Business and Management Solutions in Emerging Economies · 1

Review on the Evolution of Schools of Marketing Thought From 1980 – 2020

2020 · K. I. Mordi, Bolajoko Nkemdinim Dixon-Ogbechi, et al. · 1

Determinants of Automated Teller Machine Usage in Lagos State, Nigeria

2018 · Salome Ighomereho, Patrick Ladipo, et al. · Acta Universitatis Sapientiae Economics and Business · 1

Determining Strategy for Adoption of Prefabricated Housing by Developers in Lagos State: an Ahp Approach

2018 · Bolajoko Nkemdinim Dixon-Ogbechi, Anthony Kayode Adebayo, et al. · ISAHP proceedings · 1

Impact of Corporate Social Responsibility (csr) on Consumers' Attitude Towards Corporate Image and Purchase Intention in the Nigerian Gsm Telecommunication Industry

2013 · Dixon-Ogbechi Bolajoko, Jagun Sikuade, et al. · Journal of International Management Studies · 1

Determination of the Strategic Relationship Marketing Mix of Companies in the Nigerian Service Industry Using the Analytic Hierarchy Process Model

2011 · Bolajoko Dixon-Ogbechi, Adebola Adekoya, et al. · ISAHP proceedings · 1

Shift from Marketing Mix to Relationship Marketing and Performance of Nigerian Banks

2026 · Augusta Ebere IBEZE, Bolajoko N. DIXON-OGBECHI · AKSU Journal of Management Sciences

Application of the Ahp Model to Investigate Critical Factors for Millennials Online Retailing Repurchase and Switching Behaviour in Lagos Metropolis

2022 · Bolajoko Dixon-Ogbechi, Adebola Adekoya · ISAHP proceedings

Instant Rebate Coupon and Its Influence in Online Consumer Purchase Intent Among University Students in Nigeria

2022 · Bolajoko Dixon-Ogbechi, Patrick Ladipo, et al. · Journal of Social Sciences

Application of Commodity School of Marketing Thought to Electronic Retailing in Nigeria: A Case Study of Jumia

2022 · Bolajoko Nkemdinim Dixon-Ogbechi, Patrick-Kunle Adeosun Ladipo, et al. · Economic Insights – Trends and Challenges

An Assessment of Consumer Perception of the Brand Personality of Globacom, Nigeria

2020 · Oladipupo Folorunsho Ajeyalemi, Bolajoko Nkemdillim Dixon-Ogbechie · Internext

Academic Professionals' And Developers' Perception of the Prefab Housing System in Lagos State: A comparative Study

2019 · A. K. Adebayo, Bolajoko Nkemdinim Dixon-Ogbechi

Using Ahp to Determine Motivational Factors Driving Volunteerism in Sports: Nigeria Olympic Sport Federations Experience

2016 · Sikuade Oladimeji Jagun, Bolajoko Nkemdinim Dixon-Ogbechi, et al. · ISAHP proceedings

Determination of Promotional Strategy for Organizations in the Nigerian Insurance Industry Using The AHP Model

2014 · Bolajoko Nkemdinim Dixon-Ogbechi, Sikuade Oladimeji Jagun, et al. · ISAHP proceedings

Application of Analytic Hierarchy Process to Determine Consumers’ Perceptions of Corporate Social Responsibility Strategy for Organizations in the Nigerian Global System for Mobile Telecommunication Industry

2013 · Bolajoko Nkemdinim Dixon-Ogbechi, Sikuade Oladimeji Jagun · Journal of Management and Strategy

Works count: 31

Citation count: 34

H-index: 3

I10-index: