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Shamindra Nath Sanyal
Institution:
Bennett University
Observed institutions:
University of Engineering & Management,
Bennett University
ORCID:
0000-0002-9783-4452
Observed ORCID:
0000-0002-9783-4452
OpenAlex ID:
A5087158075
The effect of country of origin on brand equity: an empirical study on generic drugs
2011
·
Shamindra Nath Sanyal
, Saroj Kumar Datta
·
Journal of Product & Brand Management
·
104
The effect of perceived quality on brand equity: an empirical study on generic drugs
2011
·
Shamindra Nath Sanyal
, Saroj Kumar Datta
·
Asia Pacific Journal of Marketing and Logistics
·
69
Attitude of Indian consumers towards luxury brand purchase: an application of 'attitude scale to luxury items'
2014
·
Shamindra Nath Sanyal
, Saroj Kumar Datta
, et al.
·
International Journal of Indian Culture and Business Management
·
49
Antecedents and consequences of organizational commitment in school education sector
2020
·
Rooprekha Baksi Maiti
, Shamindra Nath Sanyal
, et al.
·
International journal of organizational analysis
·
33
Uncertainty and affluent teenagers’ luxury buying-decision: The role of avoidance-related indecisiveness
2020
·
Shamindra Nath Sanyal
, Rabin Mazumder
, et al.
·
Journal of Retailing and Consumer Services
·
29
Strategic corporate social responsibility, capabilities, and opportunities: Empirical substantiation and futuristic implications
2020
·
Rudra Rameshwar
, Raiswa Saha
, et al.
·
Corporate Social Responsibility and Environmental Management
·
28
Perceived consumption vulnerability of elderly citizens: A qualitative exploration of the construct and its consequences
2017
·
Subhadip Roy
, Shamindra Nath Sanyal
·
Qualitative Market Research An International Journal
·
25
Optimizing the role of organizational commitment: A qualitative study in the school education sector
2018
·
Rooprekha Baksi Maiti
, Shamindra Nath Sanyal
·
International journal of organizational analysis
·
22
Factors influencing prescribing decisions among physicians: an empirical study on generic drugs
2017
·
Shamindra Nath Sanyal
, Saroj Kumar Datta
, et al.
·
International Journal of Pharmaceutical and Healthcare Marketing
·
17
Conceptualisation of branding: strategy based on the Indian pharma sector
2013
·
Shamindra Nath Sanyal
, Saroj Kumar Datta
, et al.
·
International Journal of Pharmaceutical and Healthcare Marketing
·
14
Positioning of private label brands of men’s apparel against national brands
2020
·
Pritha Ghosh
, Subrata Saha
, et al.
·
Journal of Marketing Analytics
·
7
Should I visit or should I not? An explanation for motivations and constraints to visit dark tourist destinations using behavioural reasoning theory
2024
·
Shamindra Nath Sanyal
, Anjali Malik
·
Current Issues in Tourism
·
6
What Characterizes Digital Luxury Experience (DLX) for Customers? A Cross-Cultural Qualitative Exposition
2023
·
Soumik Das
, Shamindra Nath Sanyal
, et al.
·
Journal of International Consumer Marketing
·
4
Organisational commitment of working women: the role optimisation
2022
·
Rooprekha Baksi Maiti
, Shamindra Nath Sanyal
·
International Journal of Management Practice
·
4
Integrated Marketing Channels
2016
·
Saroj Kumar Datta
, Shamindra Nath Sanyal
·
Emerald Group Publishing Limited eBooks
·
2
How does emotional regulation and psychological contract drive organizational effectiveness? A key exploration
2026
·
Anu Grace Yohannan
, Rooprekha Baksi Maiti
, et al.
·
International journal of organizational analysis
·
1
Integrated Marketing Channels
2026
·
Saroj Kumar Datta
, Shamindra Nath Sanyal
·
Emerald Group Publishing Limited eBooks
Intention to Purchase Online Luxury Watches Among Indian Consumers in the New Normal Mode
2021
·
Soumik Das
, Rabin Mazumder
, et al.
·
Lecture notes in networks and systems
Women in Information Technology: How Organizationally Committed They Are
2021
·
Rooprekha Baksi Maiti
, Shamindra Nath Sanyal
·
Lecture notes in networks and systems
Transforming a vocational centre to a management institute: a case study on Carreograph
2014
·
Shamindra Nath Sanyal
, Tamal Chatterjee
·
Emerald Emerging Markets Case Studies
Significance of a Mughal Mall and its role in achieving safety
2008
·
Shamindra Nath Sanyal
·
National University of Singapore
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Works count:
21
Citation count:
414
H-index:
10
I10-index:
10
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