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Markus Rach
Observed name:
Rach, Markus
Institution:
Canadian University of Dubai
Observed institutions:
Canadian University of Dubai,
FHNW University of Applied Sciences and Arts Northwestern Switzerland,
Hoerbiger (Austria),
Shenzhen Technology University
ORCID:
0009-0000-0480-8734
Observed ORCID:
0009-0000-0480-8734
OpenAlex ID:
A5087301251
How TikTok’s Algorithm Beats Facebook & Co. for Attention Under the Theory of Escapism: A Network Sample Analysis of Austrian, German and Swiss Users
2021
·
Markus Rach
, Marc K. Peter
·
Springer proceedings in business and economics
·
32
The Focus on Students’ Attention! Does TikTok’s EduTok Initiative Propose an Alternative Perspective to the Design of Institutional Learning Environments?
2020
·
Markus Rach
, Marc Lounis
·
Lecture notes in networks and systems
·
21
The Influence of Brands and Platform Mechanics on Creator’ Content Sovereignty on TikTok
2021
·
Markus Rach
·
Springer proceedings in business and economics
·
12
The Future of Marketing and Sales Automation: How Smart Glasses, the Metaverse and Algorithmic Commerce Impact the Next Evolution of Marketing and Sales Automation
2023
·
Markus Rach
·
Management for professionals
·
9
The Use of Virtual Reality in Marketing: Exploring the Need for Technology and Language Adaptation to Create High Quality Immersive Experiences
2019
·
Markus Rach
, Russell Scott
·
Smart innovation, systems and technologies
·
9
A Qualitative Study on the Behavioral Impact of TikTok’s Platform Mechanics on Economically Driven Content Creators
2021
·
Markus Rach
·
International Journal of Social Science and Humanity
·
6
Louis Vuitton, Cristiano Ronaldo and Lionel Messi. The Greatest Marketing Stunt of the Century, or just Hype Driven Vanity-Metrics?
2023
·
Markus Rach
·
Springer proceedings in business and economics
·
2
Is the TikTok Hype Real? A Contextual Analysis of the #FordWatchMe Challenge
2021
·
Markus Rach
·
Frontiers in artificial intelligence and applications
·
1
PDF
A Virtual Reality Check: Covid-19 & the Challenges Facing Virtual Reality as an off-the-shelf Mainstream EdTech Solution
2020
·
Markus Rach
, Russell Scott
·
Frontiers in artificial intelligence and applications
·
1
PDF
When the Brand Promised a Robot: Klarna and the AI Customer Service Dilemma
2026
·
Marc Lounis
, Markus Rach
·
Advances in computational intelligence and robotics book series
Branding a Nation on Artificial Intelligence: Sustaining the UAE's Competitive Identity
2026
·
Miriam Walsh
, Markus Rach
·
Advances in computational intelligence and robotics book series
When the Machine Chooses: Brand Management Under Selection Scarcity
2026
·
Markus Rach
·
Advances in computational intelligence and robotics book series
Framing the metaverse: how firms disclose an emerging technology, and who prices it
2026
·
Markus Rach
, Marc K. Peter
·
International Journal of Disclosure and Governance
Email marketing: History, types, structure, and future trends
2025
·
Markus Rach
·
Elsevier eBooks
Together We Achieve More – The Path to Aligned Decentralization
2011
·
Alexandra V. Borys
, Markus Rach
·
Springer eBooks
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Works count:
17
Citation count:
93
H-index:
6
I10-index:
3
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