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Galina V. Dovzhik

Observed names: G. Dovzhik, G. V. Dovzhik, G.V. Dovzhik, Galina Dovzhik, Г. В. Довжик, ДОВЖИК Г.В., Довжик Г. В., Довжик Г.В., Довжик Галина Владимировна
Observed institution: State University of Management
ORCID: 0000-0002-9381-2475
Observed ORCID: 0000-0002-9381-2475
OpenAlex ID: A5087343099
Work Motivational Factors of Generation Z in the Digital Economy
2020 · O.A. Vasilyeva, G.V. Dovzhik, et al. · International Scientific and Practical Conference Modern Management Trends and the Digital Economy: from Regional Development to Global Economic Growth (MTDE) · 17
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Influencer marketing: current trends and prospects
2022 · K. A. Arzhanova, G. V. Dovzhik, et al. · Vestnik Universiteta · 7
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Empathy and Identification as an Online Technology of Blogger’s Communication in Digital Marketing
2021 · Galina V. Dovzhik, Valeriy N. Dovzhik, et al. · Studies in systems, decision and control · 7
Influencer Marketing as a Way to Influence Consumer Behavior
2022 · K. A. Arzhanova, G. V. Dovzhik, et al. · Lecture notes in networks and systems · 5
Theoretical and methodological aspects of personal brand formation in the digital environment
2021 · G. V. Dovzhik, V. N. Dovzhik, et al. · Digital sociology · 4
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Современные Pr-технологии Продвижения Компании
2020 · АРЖАНОВА К.А., ДОВЖИК Г.В., et al. · CyberLeninK (CyberLeninka) · 3
Specifics of perception of images of professions in advertising and public relations
2020 · K. A. Arzhanova, G. V. Dovzhik · Vestnik Universiteta · 2
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Digital Ecosystems: Transformation of Competitive Marketing Strategies in the Russian Economy
2025 · Valery Dovzhik, Galina Dovzhik, et al. · Вестник Южно-Уральского государственного университета. Серия: Экономика и менеджмент · 1
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The use of cartoon characters in brand advertising communications
2023 · G. V. Dovzhik, K. A. Arzhanova, et al. · Digital sociology · 1
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Socio-Psychological Model of PR Specialist Image in the Labor Market
2020 · K. A. Arzhanova, G. V. Dovzhik, et al. · Lecture notes in networks and systems · 1
The Effectiveness of Visual Perception of Archetypal Symbols in Digital Advertising Communications by Generation Z
2026 · Kristina A. Arzhanova, Galina V. Dovzhik · EKONOMIKA I UPRAVLENIE PROBLEMY RESHENIYA
Using hybrid archetypes in marketing communications: the case of Generation Z
2026 · Kristina A. Arzhanova, Galina V. Dovzhik · EKONOMIKA I UPRAVLENIE PROBLEMY RESHENIYA
Motivation factors of gamification in edicational process for development of students’ professional competencies
2025 · G. V. Dovzhik, M. O. Sytnikova · Vestnik Universiteta
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Цифровые Экосистемы: Трансформация Конкурентных Маркетинговых Стратегий В Российской Экономике
2025 · Довжик Валерий Николаевич, Довжик Галина Владимировна, et al. · Вестник Южно-Уральского государственного университета. Серия: Экономика и менеджмент
Transforming the structure of unmarried women’s social perceptions of single motherhood through digital technologies
2020 · A. I. Eremeeva, G. V. Dovzhik · Digital sociology
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Using e-marketing on the example of detailed targeting technology
2019 · V. Dovzhik, G. Dovzhik, et al. · E-Management
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Основные тенденции развития искусственного интеллекта в event
2019 · С А Мусатова, Г. В. Довжик, et al. · Компетентность
Особенности онлайн-мотивации как инструмента организации краудфандинговых проектов
2018 · Довжик Галина Владимировна, Пронин Владимир Юрьевич · Реклама. Теория и практика
Works count: 21
Citation count: 48
H-index: 4
I10-index: 1
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