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Zeliha Eser

Observed names: Eser, Zeliha, ZELIHA ESER, Zeliha ESER
Institution: Başkent University
ORCID: 0000-0002-1174-4238
Observed ORCID: 0000-0002-1174-4238
OpenAlex ID: A5087348457
Perceptions of marketing academics, neurologists, and marketing professionals about neuromarketing
2010 · Zeliha Eser, F. Bahar Isin, et al. · Journal of Marketing Management · 141
Consumer‐based brand equity in banking industry: A comparison of local and global banks in Turkey
2012 · Musa Pinar, Tulay Girard, et al. · International Journal of Bank Marketing · 59
Services branding triangle: Examining the triadic service brand promises for creating a strong brand in banking industry
2016 · Musa Pinar, Tulay Girard, et al. · International Journal of Bank Marketing · 35
Ecovillages as a Destination and a Study of Consumer Approaches to Ecovillages
2015 · Sefik Naci Adalilar, Sanem Alkibay, et al. · Procedia Economics and Finance · 31
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Inter‐organizational trust in franchise relationships and the performance outcomes: The case of fast‐food restaurants in Turkey
2012 · Zeliha Eser · International Journal of Contemporary Hospitality Management · 30
Ethical Sensitivity of College Students in a Developing Country: Do Demographic Factors Matter?
2007 · F. Bahar Ozdogan, Zeliha Eser · Journal of Teaching in International Business · 25
Counterfeit Supply Chains
2015 · Zeliha Eser, Bahar Kurtulmusoglu, et al. · Procedia Economics and Finance · 19
An Exploratory Study of Consumer-Based Brand Equity in Turkish Banking Industry
2011 · Musa Pinar, Tulay Girard, et al. · Services Marketing Quarterly · 15
Using Mystery Shopping to Compare the Service Quality of Banks in Turkey
2009 · Musa Pinar, Zeliha Eser, et al. · Services Marketing Quarterly · 14
The psychological effects of fast food consumption on body image emotions
2018 · Hatice Aydin, Zeliha Eser, et al. · British Food Journal · 12
A Qualitative Study of the Recruiting of Men and Women for Sales Positions in Turkey
2007 · Musa Pinar, Zeliha Eser, et al. · Sex Roles · 12
Impact of Pre-incubators on Entrepreneurial Activities in Turkey: Problems, Successes, and Policy Recommendations
2018 · Emek Barış Kepenek, Zeliha Eser · Springer eBooks · 10
Consumers’ Evaluation of Glocal Marketing Strategies of Global Firms in Turkey: An Example of a Glocal Product
2019 · Merve Önegi, Zeliha Eser, et al. · International Journal of Business and Administrative Studies · 9
Marketing Education in Turkey: A Comparative Study Between State and Private Universities
2005 · Zeliha Eser, Ibrahim Birkan · Journal of Teaching in International Business · 9
Nostaljinin Pazar Bölümleme Değişkeni Olarak Kullanılması Üzerine Bir Araştırma
2007 · Zeliha Eser · Gazi Üniversitesi Ticaret ve Turizm Eğitim Fakültesi Dergisi · 7
Using Mystery Shoppers as a Benchmarking Tool to Compare Quality of Banking Service: A Study of Turkish Banks
2006 · Musa Pınar, Zeliha Eser, et al. · 6
How Did the Battlefield at Gallipoli Become a Tourist Site? Epic Tourism
2022 · Fevzi Okumus, Zeliha Eser, et al. · Tourism Analysis · 5
Gizli Müşteri Yöntemiyle Turkiye’de Devlet, Özel ve Yabancı Bankların Hizmet Kalitesinin Karşilaştirilmasi (Comparing Service Quality at State, Private, and Foreign Banks using Mystery Shopping)
2007 · Musa Pınar, Zeliha Eser · 5
Importance of relationship marketing and service quality on patient loyalty
2023 · Zerrin Tüfekçi, Zeliha Eser · International Dental Journal · 4
Effect of the Store Atmosphere on Compulsive Buying Behavior
2022 · Alişan BALTACI, Zeliha ESER · Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi · 4
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Transfer Edi̇len Ri̇tüel İle Tüketi̇ci̇ Tutumu Ve Satin Alma Davranişlari Arasindaki̇ İli̇şki̇: Kara Cuma Örneği̇
2021 · Aycan DURAN TEKOĞLU, Zeliha ESER · Pazarlama ve Pazarlama Araştırmaları Dergisi · 4
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Examining the Bank Service Quality from Personnel Point of View: The Comparisons of State, Private and Foreign Banks in Turkey
2008 · Musa Pınar, Zeliha Eser · 4
Changing Environment and Consumer in Turkey
2007 · Zeliha Eser, Servet Mutlu, et al. · Journal of Euromarketing · 4
Beyond Material Possessions: The Interplay among Holistic Thinking, the Diderot Effect, Prestige Sensitivity, and Self-Actualization on Purchase Intention
2023 · Burcu Cagri Cakir, Zeliha Eser · Journal of Marketing and Consumer Research · 3
Exploring the Connection between Ethical Issues in Franchising Business Success and Franchisees’ Demographic Characteristics
2011 · Musa Pınar, Michael K. McCuddy, et al. · ValpoScholar (Valparaiso University) · 3
Works count: 73
Citation count: 505
H-index: 11
I10-index: 13
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