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Raghava R. Gundala

Observed names: Dr. Raghava R Gundala,, Dr. Raghava Rao Gundala, Gundala, Raghava, Dr, Raghava Gundala, Raghava R Gundala, Raghava Rao Gundala
ORCID: 0000-0003-3298-6583
Observed ORCID: 0000-0003-3298-6583
OpenAlex ID: A5087445502
What motivates consumers to buy organic foods? Results of an empirical study in the United States
2021 · Raghava R. Gundala, Anupam Singh · PLoS ONE · 274
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Does gender moderate the purchase intention of organic foods? Theory of reasoned action
2022 · Raghava R. Gundala, Nishad Nawaz, et al. · Heliyon · 103
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Anthropomorphic generative AI chatbots for enhancing customer engagement, experience and recommendation
2025 · Aman Kumar, Amit Shankar, et al. · Journal of Consumer Marketing · 79
The Textbook Dilemma: Digital or Print? Evidence from a Selected US University
2022 · Kavita Chavali, Raghava R. Gundala · TEM Journal · 23
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Impact of consumer consumption adjustments on habits and purchase behavior during COVID-19
2023 · Shehla Qaiser, Muhammad Adnan Bashir, et al. · Cogent Business & Management · 20
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Perceptions of Integrated Experiential Learning of Graduate Marketing Students
2018 · Raghava R Gundala, Mandeep Singh, et al. · Journal of the Scholarship of Teaching and Learning · 14
Brand Management in Small and Medium Enterprise: Evidence From Dubai, Uae
2014 · Raghava R. Gundala, Hanin Khawaja · RePEc: Research Papers in Economics · 13
Brand Switching Behavior in Indian Wireless Telecom Service Market
2016 · Dr. Uppu V. Adinarayana Rao, Dr. Pujari V.C.S.M.R, et al. · Journal of Marketing Management (JMM) · 11
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Culture and Consumer Behavior—A Study of Trinidad & Tobago and Jamaica
2014 · Sherrard Spiers, Raghava R. Gundala, et al. · International Journal of Marketing Studies · 11
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Continuance Intention in AR-Based Online Fashion Stores: An Integration of Self-Determination Theory and Expectation-Confirmation Model
2025 · Debarun Chakraborty, Abhishek Behl, et al. · Communications of the Association for Information Systems · 10
Leadership Style and Retail Store Performance-A Case Study of Discount Retail Chain
2016 · adel mekraz, Raghava R. Gundala · Journal of Business & Retail Management Research · 10
Digital Influence: Examining Social Media Marketing Dynamics and How They Affect Consumer Brand Loyalty
2024 · Muhammad Adnan Bashir, Ummi Naiemah Binti Saraih, et al. · WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS · 8
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Role of Simulations in Student Learning: A Case Study Using Marketing Simulation
2016 · Raghava R. Gundala, Mandeep Singh · Scholarship & Creative Works - Digital UNC a service of University Libraries (University of Northern Colorado) · 8
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Retail Store Image: a Study of the Cyprus Clothing Industry
2010 · Raghava R. Gundala · RePEc: Research Papers in Economics · 8
The Perceived Effects of Graduate Business Education on Personal and Professional Development: An Empirical Study
2023 · Hillary Daniel, Fayola Nicholas, et al. · TEM Journal · 6
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Student Perceptions on Live-Case Projects: Undergraduate Marketing Research
2014 · Raghava R. Gundala, Mandeep Singh, et al. · International journal on teaching and learning in higher education · 6
How Do Trust and Credibility Mediate the Impact of User-generated Content? Exploring the Moderating Roles of Tie Strength and Prior Knowledge
2025 · Muhammad Adnan Bashir, Irfan Hameed, et al. · Journal of Creative Communications · 5
Breathing Life into Brands: The Heartbeat of Brand Humanization and Its Pulse on Consumer-Based Brand Equity
2025 · Muhammad Adnan Bashir, Arif Ashraf, et al. · Journal of Promotion Management · 2
Creating a Romantic and Loyal Brand Environment using Social Media: Predictive Analysis on four Phases of Customer Loyalty
2025 · Muhammad Adnan Bashir, Ummi Naiemah Binti Saraih, et al. · WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS · 2
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An empirical examination of the link between CSR and consumer purchase behaviour
2023 · Anupam Singh, Seema Singh, et al. · International Journal of Services Technology and Management · 2
Motivating Hospitality Industry Employees A Study of Cyprus
2009 · Raghava R. Gundala · International Journal of Excellence in Tourism Hospitality and Catering · 2
Innovation for Impact: The Synergy of Sustainability, Finance, and Entrepreneurship
2026 · P. Subburaj, Raghava R. Gundala, et al. · IntechOpen eBooks · 1
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Sustainability and Women's Empowerment Through Technology
2026 · Neeraj Gupta, Sarika Jain, et al. · CRC Press eBooks
Sweet Skepticism: Health Consciousness and Consumer Resistance to Health-Oriented Gummy Products
2026 · Gundala, Raghava, Dr, McKee, Kathleen, et al. · DigitalCommons - Kennesaw State University (Kennesaw State University)
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Glocalization of Consumers in the Caribbean: A Case Study of Trinidad and Tobago
2017 · Fayola Nicholas, Raghava Rao Gundala · Advances in business strategy and competitive advantage book series
Works count: 27
Citation count: 618
H-index: 10
I10-index: 11
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