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Maria Bashutkina
Observed name:
Bashutkina, Maria
Observed institutions:
HES-SO University of Applied Sciences and Arts Western Switzerland,
HES-SO Arc
OpenAlex ID:
A5087608566
Cognitive Computing and Dynamic Marketing to Personalize for the Next Generation of Luxury Swiss Watch Customers
2018
·
Wendy K. Bendoni
, Maria Bashutkina
·
Global Fashion Management Conference
·
3
PDF
Traditions VS innovations
2019
·
Maria Bashutkina
·
1
Building Strong Luxury Brand in Swiss Watchmaking Industry
2016
·
Maria Bashutkina
·
Global marketing conference proceeding
·
1
Dynamic marketing capabilities ::from marketing to product development and technological change : an exploratory study of independent companies of the Swiss luxury watchmaking industry
2018
·
Bashutkina, Maria
·
ArODES (HES-SO (https://www.hes-so.ch/))
Management of Intangibles: Application of the Dynamic Marketing Capabilities Concept to Explanation of Upward Expansion Trend to “hyper Luxury” in Swiss Watchmaking Industry
2018
·
Maria Bashutkina
, François Courvoisier
·
Global Fashion Management Conference
Dynamic Marketing Capabilities; From Marketing to Product Management and Technological Change: A Study of Swiss Luxury Watchmaking Industry
2018
·
Maria Bashutkina
·
World Academy of Science, Engineering and Technology, International Journal of Economics and Management Engineering
Management of intangibles
2018
·
Maria Bashutkina
, François Courvoisier
Dynamic marketing capabilities
2018
·
Maria Bashutkina
Compétences marketing dynamiques
2018
·
Maria Bashutkina
, François Courvoisier
La communication externe des PME industrielles de l'Arc Jurassien franco-suisse
2016
·
François Courvoisier
, Maria Bashutkina
·
ArODES (HES-SO (https://www.hes-so.ch/))
Création d’une expérience mémorable en ligne par les marques horlogères de luxe
2016
·
François Courvoisier
, Maria Bashutkina
·
ArODES (HES-SO (https://www.hes-so.ch/))
Quelle communication pour les PME industrielles de l'Arc jurassien franco-suisse? Projet Interreg "COM-PME-B2B"
2015
·
François Courvoisier
, Julien Auboussier
, et al.
Le symptôme d'une mutation
2015
·
François Courvoisier
, Maria Bashutkina
·
ArODES (HES-SO (https://www.hes-so.ch/))
Le marketing et le management personnel ou l'art de planifier et d'organiser sa vie
2015
·
Maria Bashutkina
·
ArODES (HES-SO (https://www.hes-so.ch/))
Relations après-vente entre les marques horlogères et leurs clients
2014
·
Maria Bashutkina
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Works count:
31
Citation count:
5
H-index:
1
I10-index:
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