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Mrugank V. Thakor

Observed names: M THAKOR, M. V. Thakor, Mrugank Thakor, Mrugank V. Thakor
Observed institution: Concordia University
ORCID: 0000-0002-2360-9105
Observed ORCID: 0000-0002-2360-9105
OpenAlex ID: A5087696299
Brand origin: conceptualization and review
1996 · Mrugank V. Thakor · Journal of Consumer Marketing · 366
Effect of perceived brand origin associations on consumer perceptions of quality
2003 · Mrugank V. Thakor, Anne M. Lavack · Journal of Product & Brand Management · 284
Motivating salesperson customer orientation: insights from the job characteristics model
2004 · Mrugank V. Thakor, Ashwin W. Joshi · Journal of Business Research · 159
A Model of Brand and Country Effects on Quality Dimensions
1997 · M. V. Thakor, Lea Prevel Katsanis · Journal of International Consumer Marketing · 131
The Effect of Delay Type and Service Stage on Consumers' Reactions to Waiting
1998 · Michael K. Hui, Mrugank V. Thakor, et al. · Journal of Consumer Research · 123
Music-brand congruency in highand low-cognition radio advertising
2008 · Anne M. Lavack, Mrugank V. Thakor, et al. · International Journal of Advertising · 95
What is a professional service? A conceptual review and bi‐national investigation
2000 · Mrugank V. Thakor, Anand Kumar · Journal of Services Marketing · 90
Effects of service setting and other consumers’ age on the service perceptions of young consumers
2008 · M THAKOR, R SURI, et al. · Journal of Retailing · 88
Development of a scale to measure skepticism of social advertising among adolescents
2009 · Mrugank V. Thakor, Karine Goneau-Lessard · Journal of Business Research · 48
Foreign Branding and Its Effects on Product Perceptions and Attitudes: A Replication and Extension in A Multicultural Setting
1997 · Mrugank V. Thakor, Barney G. Pacheco · The Journal of Marketing Theory and Practice · 47
Hotlists and Web browsing behavior—an empirical investigation
2002 · Mrugank V. Thakor, Wendy Borsuk, et al. · Journal of Business Research · 43
Prozeß der Namensgebung
2001 · Chiranjeev Kohli, Douglas W. LaBahn, et al. · Gabler Verlag eBooks · 29
Retailers’ Merchandise Organization and Price Perceptions
2011 · Rajneesh Suri, Jane Zhen Cai, et al. · Journal of Retailing · 19
“Made in Country” Versus “Made in County”: Effects of Local Manufacturing Origins on Price Perceptions
2013 · Rajneesh Suri, Mrugank V. Thakor · Psychology and Marketing · 18
The Identification of Factors Linked to the Potential Acceptance of Transgenic Biopharmaceuticals
2003 · Francois Duguay, Lea Prevel Katsanis, et al. · Health Marketing Quarterly · 5
Innate: Development of a New Intrinsic Motivation Measure Using Confirmatory Factor Analytic Methods
1994 · Mrugank V. Thakor · ACR Asia-Pacific Advances · 5
Is $8.8 per kilogram more expensive than $3.99 per pound? An investigation of the effect of measurement units on price perceptions
2023 · Yonglan Liu, Mrugank Thakor, et al. · Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration · 4
Prozeß der Namensgebung
1999 · Chiranjeev Kohli, Douglas W. LaBahn, et al. · Gabler Verlag eBooks · 4
Home-state attachment and its effects
2018 · Mrugank Thakor, Susan Reid, et al. · Journal of Consumer Marketing · 2
Prozeß der Namensgebung
2000 · Chiranjeev Kohli, Douglas W. LaBahn, et al. · Gabler Verlag eBooks · 2
Pharmaceutical Marketing Research: A Blueprint for the Future
1996 · Lea Prevel Katsanis, Mrugank V. Thakor · Journal of Pharmaceutical Marketing & Management · 1
Antecedents and Outcomes of Consumer Home-State Attachment--Model
2018 · Mrugank Thakor, Susan Reid, et al. · PsycTESTS Dataset
Towards A Measure of Social Advertising Skepticism
2014 · Mrugank V. Thakor, Karine Goneau · Developments in marketing science: proceedings of the Academy of Marketing Science
Do “Locally Made” Products Affect Price Perceptions? Not Always
2011 · Rajneesh Suri, Mrugank V. Thakor, et al. · ACR North American Advances
Information Sort and Consumers’ Evaluation of Prices
2008 · Rajneesh Suri, Jane Zhen Cai, et al. · ACR North American Advances
Works count: 26
Citation count: 1,563
H-index: 14
I10-index: 14
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