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Minusha Weerakkody

Observed name: Weerakkody M.
Observed institution: University of Sri Jayewardenepura
ORCID: 0009-0002-1869-4090
Observed ORCID: 0009-0002-1869-4090
OpenAlex ID: A5087699046
Factors Influencing Consumers' Buying Behaviour towards Traditional Handicrafts in Sri Lanka: Evidence from the Colombo District
2026 · Keethana Thayanithi, Thisarani Dharmarathne, et al. · South Asian Journal of Social Studies and Economics
Understanding tourists’ ecological protection intentions in intangible cultural heritage tourism: an extended TPB approach from Sri Lanka
2026 · Ishani Tanuja, Minusha Weerakkody · South Asian Journal of Marketing
Exploring Digital Entrepreneurial Intentions of Generation Z in Sri Lanka: Insights from TAM and Digital Literacy
2026 · Minusha Weerakkody, Malshadi Serasinghe · South Asian Journal of Social Studies and Economics
Consumer Response to Sustainable Production Messages on Social Media: A Study in Sri Lanka’s FMCG Sector
2025 · Sandamali I., Weerakkody M., et al. · Asian Journal of Marketing Management
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Examining the Influence of Electronic Word of Mouth on Purchase Intention of the Fashion Industry in Western Province, Sri Lanka: Social Media Perspective
2025 · Weerakkody M., Lokupathirana T. · Asian Journal of Marketing Management
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Key Determinants to Drive Motor Insurance Customer Acquisition in Western Province, Sri Lanka: A Focus on the Marketing Mix
2024 · Weerakkody M., Nissanka K. · Asian Journal of Marketing Management
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Works count: 6
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