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Prita Prasetya

Observed names: Prasetya, Prita, Prita PRASETYA, Prita Prasetya,
ORCID: 0000-0002-4708-012X
Observed ORCID: 0000-0002-4708-012X
OpenAlex ID: A5087716470
Leaders’ Support of Sustainable Innovation and Business Sustainability in Developing Countries: Evidence from Small and Medium Food Processing Enterprises
2021 · Mukhamad Najib, Abdul Aziz Abdul Rahman, et al. · Sustainability · 31
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‘Stimuli Are All Around’—The Influence of Offline and Online Servicescapes in Customer Satisfaction and Repurchase Intention
2023 · Artha Sejati Ananda, Hanny Hanny, et al. · Journal of theoretical and applied electronic commerce research · 29
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Optimization of digital marketing strategy through e-commerce is increasing SME sales Batik Cikadu, Tanjung Lesung, Pandeglang
2022 · Prita Prasetya, Winda Widyanti, et al. · Priviet Social Sciences Journal · 14
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Determining Purchase Intention in Halal Personal Care Product: Study on Muslimah Millennial Generation
2021 · Universitas Mercu Buana, Jakarta, Indonesia, Febrina Mahliza, et al. · Jurnal Aplikasi Manajemen · 11
Employee green behavior: mapping knowledge structures and future directions
2024 · Winda Widyanty, Dian Primanita Oktasari, et al. · Cogent Business & Management · 8
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Green innovative work behaviour model on generation z employees in the manufacturing industry: An empirical evidence from Indonesia
2025 · Winda Widyanty, Dian Primanita Oktasari, et al. · Sustainable Futures · 7
An interdisciplinary study of quality management and human resource management using quality of work–life factors
2023 · Pantri Heriyati, Nathanya Chitta, et al. · International Journal of Quality and Service Sciences · 5
Digital Transformation in Higher Education for Developing Countries: Systematic Literature Approach
2023 · Sekar Wulan Prasetyaningtyas, Janita S. Meliala, et al. · International Conference on Business and Industrial Research (ICBIR) · 5
How to Measure Relationship Value in Principal-Retailer Context
2021 · Prita Prasetya, Mukhamad Najib, et al. · Journal of Distribution Science · 4
A bibliometric analysis and policy recommendation on Asian consumers’ green purchasing behavior
2025 · Prita Prasetya, I. Gede Mahatma Yuda Bakti, et al. · Discover Sustainability · 3
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Perkembangan Ekonomi Hijau Di Indonesia Dalam Perspektif Global: Analisis Bibliometrik Dan Strategi Kebijakan
2024 · Prita Prasetya, Mochammad Mukti Ali · Juremi Jurnal Riset Ekonomi · 3
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Halal cosmetics and consumer behavior: Insight from Millennials
2023 · Febrina Mahliza, Prita Prasetya · Journal of Enterprise and Development · 3
Determination of Business Strategy with SWOT and AHP
2023 · Prita Prasetya · Jurnal Ilmiah Manajemen dan Bisnis · 3
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Erigo Customer Loyalty at Shopee E-Commerce
2023 · Prido Risnaldi, Hartoyo Hartoyo, et al. · Indonesian Journal of Business and Entrepreneurship · 3
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The Effects of Sonic Logo and Visual Logo Repetition Towards Brand Recall, Recognition, Attitude, and Purchase Intention
2024 · Louise Valencia Pramana, Naomi Valerisha Astridira Putri, et al. · Journal of Consumer Sciences · 2
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Increasing Family Entrepreneurship Opportunities
2023 · Tri WAHYONO, Subur KARYATUN, et al. · ICCD · 2
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Turnover Intention in Healthcare Workers: An Investigation of Work Environment, Employee Performance, And Work Satisfaction Us Mediating Role
2023 · Winda Widyanty, Prita Prasetya · Jurnal Ilmiah Manajemen dan Bisnis · 2
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Pengaruh Nilai Konsumsi, Interpersonal Influence dan Kepuasan terhadap Niat Pembelian Barang Virtual dalam Mobile Games
2021 · Sekolah Bisnis dan Ekonomi, Universitas Prasetiya Mulya, Kampus BSD, BSD City Kavling Edutown I.1, Jl. BSD Raya Utama, BSD City, Kec. Pagedangan,Tangerang, Banten 15339, Giovanni Putri Hendrata, et al. · Kajian Branding Indonesia · 2
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Understanding Indonesian Citizen's Intentions to Take Personal Protective Measures and Follow a Stay-at-home Order to Limit the Spread of Covid-19
2020 · Satria Fadil Persada, Bobby Ardiansyah Miraja, et al. · Humanities & Social Sciences Reviews · 2
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New taxonomy of relationship value and the moderating effect of relationship age: An empirical study in manufacturer-retailers partnership
2020 · Prita Prasetya, Mukhamad Najib, et al. · Management Science Letters · 2
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How Principal Value and Retailer in the Paint Industry Context in Southeast Asian? A Literature Review
2019 · Prita Prasetya, · Economic Affairs · 2
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Integrated Analysis of Sustainable Marketing Research with Bibliometric Insights and Theoretical Framework Development
2025 · Prita Prasetya, Mukhamad Najib · Eqien Jurnal Ekonomi dan Bisnis · 1
Impact of Influencer Attractiveness, Credibility on Parasocial Interaction, Purchase Intentions: Moderating Congruence
2024 · Zahrah Annisa, Shanon Eden Ariella, et al. · Proceeding of International Student Conference on Business, Education, Economics, Accounting, and Management. · 1
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Optimizing Business Performance Through Relationship Quality and Value Co-Creation
2024 · Prita Prasetya · Jurnal Ilmiah Manajemen dan Bisnis · 1
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The Preferences of Consumers’ Halal Products in Cosmetics Market
2023 · Febrina Mahliza, Prita Prasetya, et al. · Kajian Branding Indonesia · 1
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Works count: 51
Citation count: 151
H-index: 6
I10-index: 4
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