Get started
Author

Pratibha Singh

Robotics at workplace: An integrated Twitter analytics – SEM based approach for behavioral intention to accept
2020 · Neena Sinha, Pragati Singh, et al. · International Journal of Information Management · 90
Strategic pathways to achieve Sustainable Development Goal 12 through Industry 4.0: Moderating role of institutional pressure
2024 · Mahak Sharma, Pratibha Singh, et al. · Business Strategy and the Environment · 51
Drivers of satisfaction and usage continuance in e-grocery retailing: a collaborative design supported perspective
2022 · Amresh Kumar, Pallab Sikdar, et al. · Journal of Research in Interactive Marketing · 41
Envisaging AR travel revolution for visiting heritage sites: A mixed-method approach
2023 · Pratibha Singh, Mahak Sharma, et al. · Technology in Society · 39
PDF
Fostering social sustainability: unveiling HR’s power in enhancing employee resilience via social exchange and broaden-and-build theories
2024 · Garima Malik, Pratibha Singh · Employee Relations · 25
Instagram Advertising among Young Consumers in Wearable Fitness Trackers: The Moderating Role of Technology Acceptance Factors
2021 · Manali Gupta, Neena Sinha, et al. · Journal of Global Marketing · 18
Envisaging creative tourism through boutique hotels: an integrated framework of transformative experience
2023 · Shradha Kabra, Pratibha Singh · Tourism Recreation Research · 17
E-Grocery Retailing Mobile Application: Discerning Determinants of Repatronage Intentions in an Emerging Economy
2021 · Pratibha Singh, Manali Gupta, et al. · International Journal of Human-Computer Interaction · 13
Gender differences in the wearable preferences, device and advertising value perceptions: smartwatches vs. fitness trackers
2020 · Manali Gupta, Neena Sinha, et al. · International Journal of Technology Marketing · 13
A localized and humanized approach to chatbot banking companions: implications for financial managers
2025 · Richa Misra, Garima Malik, et al. · Management Decision · 11
From trial to triumph! A longitudinal design eliciting social impact perspective for sustained usage of gamified fitness apps
2024 · Pratibha Singh, Garima Malik · Asia Pacific Journal of Marketing and Logistics · 9
Mixed Method Approach towards Continuous Use of Chatbots in Healthcare Apps: An Integration of Humanizing Experience Theory
2024 · Pratibha Singh, Garima Malik · Services Marketing Quarterly · 9
Livestream Shopping Breakthrough: Fast Fashion’s New Frontier Explored through Attitude, Influencer’s Advice, and Portal Quality
2024 · Ruchika Sharma, Kritika Nagdev, et al. · Journal of Promotion Management · 7
Will I virtually try and buy? – exploring the adoption of virtual fitting rooms through the lens of perceived value, risk, and consumer characteristics
2025 · Aashu Aggarwal, Ruchika Sharma, et al. · The International Review of Retail Distribution and Consumer Research · 6
Reflecting Uses and Gratification 2.0 Perspective into Over-the-Top (OTT) Consumption: Role of Collaboration Design and Cross Platform Navigability
2024 · Garima Malik, Pratibha Singh · Services Marketing Quarterly · 6
Embracing human centric marketing for enhanced firm performance: the role of innovation strategy in India
2025 · Mahak Sharma, Pratibha Singh, et al. · Journal of Knowledge Management · 4
Consumer ethics: A comprehensive systematic review of intellectual discourse
2025 · Garima Malik, Pratibha Singh · Australian Journal of Management · 3
Can Technology make a paradigm shift in sustainable tourism: Augmented Reality a path towards sustainable tourism
2025 · Mahak Sharma, Pratibha Singh, et al. · Journal of Cleaner Production · 2
Exploring the undercurrents in affiliate eWOM: Interaction of cosmetic and functional homophily through a mixed-methods approach
2025 · Ruchika Sharma, Pratibha Singh, et al. · Australian Journal of Management · 2
Gender differences in the wearable preferences, device and advertising value perceptions: smartwatches vs. fitness trackers
2020 · Pratibha Singh, Stephanie Hui Wen Chuah, et al. · International Journal of Technology Marketing · 2
Persuasive social eWOM in webrooming: mediational role of motivation to touch
2025 · Amresh Kumar, Pallab Sikdar, et al. · International Journal of Retail & Distribution Management · 1
Gamifying the binge: Role of brand passion and fear of missing out for over-the-top streaming platforms
2025 · Pratibha Singh, Garima Malik, et al. · Journal of Marketing Communications · 1
Data Analytics and ML for Optimized Performance in Industry 4.0
2023 · K.V. Daya Sagar, K.K. Ramachandran, et al. · CRC Press eBooks · 1
Social networking sites' advertising effectiveness: a systematic insight into literature
2020 · Neena Sinha, Pratibha Singh · International Journal of Indian Culture and Business Management · 1
Investigating unethical behaviour in e-commerce through the lens of fraud diamond theory
2026 · Richa Misra, Rekha Attri, et al. · Journal of Consumer Marketing
Works count: 36
Citation count: 372
H-index: 10
I10-index: 10
Year
Topic
Type