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Bordin Phayaphrom

Observed name: Phayaphrom, Bordin
ORCID: 0000-0003-3829-924X
Observed ORCID: 0000-0003-3829-924X
OpenAlex ID: A5087735602
The implementation of business intelligence using data analytics and its effects towards on performance in the hotel industry in Thailand
2021 · Supaprawat Siripipatthanakul, Bordin Phayaphrom, et al. · SSRN Electronic Journal · 34
The Role of Big Data Analytics in Influencing Artificial Intelligence (AI) Adoption for Coffee Shops in Krabi, Thailand
2021 · Supaprawat Siripipatthanakul, Pongsakorn Limna, et al. · SSRN Electronic Journal · 32
Effect of electronic word of mouth (e-WOM) and perceived value on purchase intention during the COVID-19 pandemic: the case of ready-to-eat food
2021 · Supaprawat Siripipatthanakul, Bordin Phayaphrom, et al. · SSRN Electronic Journal · 26
Effect of the service marketing mix (7Ps) on patient satisfaction for clinic services in Thailand
2021 · Supaprawat Siripipatthanakul, Bordin Phayaphrom, et al. · SSRN Electronic Journal · 15
Understanding the Effect of Social Media Advertising Values on Online Purchase Intention: A Case of Bangkok, Thailand
2022 · Cattaliya Charoensereechai, Wasutida Nurittamont, et al. · SSRN Electronic Journal · 8
Factors affecting consumer’s purchase intention of chatbot commerce in Thailand
2021 · Supaprawat Siripipatthanakul, Wasutida Nurittamont, et al. · SSRN Electronic Journal · 6
The Relationship Between Brand Positioning, Attitude Knowledge and Green Brand Purchase Intention in Thailand
2022 · Supaprawat Siripipatthanakul, Jomsurang Vasasiri, et al. · INTERNATIONAL CONFERENCE ON RESEARCH AND DEVELOPMENT (ICORAD) · 4
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The Relationship Between Digital Marketing, Customer Relationship Marketing (CRM), and Online Purchase Intention : The Case of Facebook Live in Thailand
2022 · Chotipong Sansern, Supaprawat Siripipatthanakul, et al. · INTERNATIONAL CONFERENCE ON RESEARCH AND DEVELOPMENT (ICORAD) · 3
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The Impact of Digital Content Marketing on Brand Equity and Purchase Intention: A Study of Green Food Packaging in Thailand
2026 · Rueshapon Vitayapiruks, Wasutida Nurittmont, et al. · International Review of Management and Marketing · 2
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Perceived Value in Vocational Education: The Roles of Institutional Reputation, Curriculum Relevance, and Employability Outcomes
2026 · Pathom Sawatmuang, Bordin Phayaphrom · Journal of Technical Education and Training · 1
Investigating the Factors Influence Intention to use Medical Teleconsulting Service During COVID-19 Pandemic in Thailand
2025 · Bordin Phayaphrom · SSRN Electronic Journal · 1
Retirement Migration to Thailand: A Tourism Industry Perspective
2024 · Jakkrit Thavorn, Koonlanit Thanachokthannapat, et al. · Advances in hospitality, tourism and the services industry (AHTSI) book series · 1
Tele-Health: The Improvement Process of Healthcare among Elderly during the COVID-19 Pandemic
2021 · Supaprawat Siripipatthanakul, Bordin Phayaphrom, et al. · International Journal of Trend in Scientific Research and Development · 1
Creative Industry Small and Medium Enterprises, Absorption Capacity, Innovative Performance, Performance of Small and Medium Enterprises, Potential Absorptive Capacity, Realized Absorptive Capacity
2026 · Worachot Sribua, Bordin Phayaphrom, et al. · International Review of Management and Marketing
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Sustainability-Oriented Passenger Decision-Making in Environmentally Friendly Air Transport
2026 · Jakkawat Laphet, Bordin Phayaphrom, et al. · International Journal of Sustainable Development and Planning
The Impact of Digital Content Marketing on Brand Equity and Purchase Intention: A Study of Green Food Packaging in Thailand
2026 · Bordin Phayaphrom, Wasutida Nurittmont · SSRN Electronic Journal
Perceived Value in Vocational Education: The Roles of Institutional Reputation, Curriculum Relevance, and Employability Outcomes
2026 · Bordin Phayaphrom, Pathom Sawatmuang · SSRN Electronic Journal
The Psychological Underpinnings of Beliefs in Amulets and Dependence on Monks in Buddhism: An Examination of Their Social Roles in Thai Society
2025 · Sreepanja Singson, Bordin Phayaphrom, et al. · Journal of Posthumanism
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The Psychological Underpinnings of Beliefs in Amulets and Dependence on Monks in Buddhism: An Examination of Their Social Roles in Thai Society
2025 · Sreepanja Singson, Bordin Phayaphrom, et al. · Journal of law and medicine
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The roadblocks to business ownership: Analyzing the challenges Thai physical therapists face despite entrepreneurial education
2024 · Jirakrit Leelarungrayub, Bordin Phayaphrom, et al. · Journal of Associated Medical Sciences
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Retirement Migration to Thailand: A Tourism Industry Perspective
2024 · Bordin Phayaphrom, Jakkrit Thavorn, et al. · SSRN Electronic Journal
The Influencing Factors to Attract Thai Generation Z to Work Effectively in an Organization
2023 · Turner, Natakorn, Benjarongrat, Pichate, et al. · INTERNATIONAL CONFERENCE ON RESEARCH AND DEVELOPMENT (ICORAD)
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Influencing Factors of Burnout and Intention to Leave Among Medical Personnel in Public Health Service in the Southern Region of Thailand
2023 · Phatsen, Panotpong, Thavorn, Jakkrit, et al. · INTERNATIONAL CONFERENCE ON RESEARCH AND DEVELOPMENT (ICORAD)
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อิทธิพลของการสื่อสารทางการตลาดโดยผู้มีอิทธิพลบนสื่อสังคมออนไลน์ส่งผลต่อการตัดสินใจซื้อผลิตภัณฑ์เครื่องสำอางของผู้บริโภควัยทำงาน
2020 · Nurittamont, Wasutida, Phayaphrom, Bordin, et al. · RMUTI Journal Humanities and Social Sciences
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Factors Influencing TV Home Shoppers’ Intention to Repurchase
2016 · Bordin Phayaphrom · SSRN Electronic Journal
Works count: 25
Citation count: 134
H-index: 6
I10-index: 4
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