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Minh Tuan Phung

Observed names: Minh Tuan PHUNG, Minh-Tuan Phung, Phung Minh Tuan
ORCID: 0000-0003-0113-5874
Observed ORCID: 0000-0003-0113-5874
OpenAlex ID: A5087752279
The effect of authenticity perceptions and brand equity on brand choice intention
2019 · Minh Tuan Phung, Pham Thi Minh Ly, et al. · Journal of Business Research · 116
An FsQCA Investigation of eWOM and Social Influence on Product Adoption Intention
2020 · Minh Tuan Phung, Pham Thi Minh Ly, et al. · Journal of Promotion Management · 59
“To our health!” Perceived benefits offset privacy concerns in using national contact-tracing apps
2022 · Tin Trung Nguyen, Minh Tu Tran Hoang, et al. · Library Hi Tech · 26
The Role of Gender Diversity in Downside Risk: Empirical Evidence from Vietnamese Listed Firms
2020 · Cong-Duc Tran, Minh-Tuan Phung, et al. · Mathematics · 19
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Customer Satisfaction and Corporate Investment Policies
2016 · Lai Van VO, Huong Thi Thu LE, et al. · Journal of Business Economics and Management · 16
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We co-create values for brands on social media: The roles of social endorsements
2026 · Phung Minh Tuan, Trung Dam-Huy Thai, et al. · Acta Psychologica · 4
Factors affecting Vietnamese consumers’ intention to continue using e-wallet: A case study of MoMo
2024 · Phuong Thanh Nguyen, Minh Tuan Phung, et al. · Tay Nguyen Journal of Science · 4
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An exponential decay model
2017 · Minh Tuan Phung, Ly Thi Minh Pham · Routledge eBooks · 2
Standing up for the brands: The role of social endorsements in consumers’ innovative brand defense on SNSs
2026 · Trung Dam-Huy Thai, Tin Trung Nguyen, et al. · Journal of Innovation & Knowledge
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Peer-Review Statements
2025 · Mursalim Nohong, Fitra Roman Cahaya, et al. · Advances in economics, business and management research/Advances in Economics, Business and Management Research
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How the authenticity cues provided on product packaging can influence Vietnamese consumers’ perception of Korean cosmetics
2024 · Thi Minh Ly Pham, Tan Lac Thien Vo, et al. · Tay Nguyen Journal of Science
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Works count: 11
Citation count: 246
H-index: 5
I10-index: 5
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