Author

Chenhan Ruan

Institution: Fujian Agriculture and Forestry University

Observed institutions: Fujian Agriculture and Forestry University, Zhejiang University

ORCID: 0000-0002-4023-3779

Observed ORCID: 0000-0002-4023-3779

OpenAlex ID: A5087802103

Money or love? The impact of the COVID-19 pandemic on consumer life goals and subjective well-being

2021 · Xiaoying Zheng, Chenhan Ruan, et al. · Journal of Business Research · 32

Consumers’ preferences for health-related and low-carbon attributes of rice: A choice experiment

2021 · Xiaoke Yang, Qian Chen, et al. · Journal of Cleaner Production · 31

Danmaku consistency reduces consumer purchases during live streaming: A dual‐process model

2024 · Nan Zhang, Chenhan Ruan · Psychology and Marketing · 26

You recommend, I trust: the interactive self-presentation strategies for social media influencers to build authenticity perception in short video scenes

2024 · Nan Zhang, Chenhan Ruan, et al. · Information Systems Frontiers · 10

More friends on SNS, more materialism? The moderating roles of self-esteem and social comparison orientation

2023 · Chenhan Ruan, Zhihuang Lu, et al. · PLoS ONE · 9

How Health-Related Misinformation Spreads Across the Internet: Evidence for the “Typhoon Eye” Effect

2022 · Lei Zheng, Jincheng Cai, et al. · Cyberpsychology Behavior and Social Networking · 5

From Images to Words: How Packaging Style Affects Brand Preference in Heritage Food

2025 · Haiyan Wang, Lingrong Lin, et al. · Foods · 4

To distance or to help: People’s ambivalent attitude towards residents from the COVID-19 epicenter

2022 · Lei Zheng, Xiaoying Zheng, et al. · Current Psychology · 4

Green Wraps, Healthy Bites: How Eco-Friendly Packaging Shapes Food Perceived Healthiness and Purchase Intentions

2026 · Chenhan Ruan, Xiaoyang Zhang, et al. · Foods · 3

Personal vs. Collective Nostalgia and Different Temporally Orientated Green Consumption

2023 · Han Zhang, Chenhan Ruan, et al. · Sustainability · 3

Cost-Cutting or Trust Building: Consumer Motive Inference and Purchase Intention Toward AI-Produced Food

2026 · Chenhan Ruan, Yuanyuan Quan, et al. · Foods · 1

Effort or ease: the impact of sharing self-improvement vs. hedonic behaviors on personal brand evaluation

2025 · Chenhan Ruan, Xiaoyang Zhang, et al. · Frontiers in Psychology

How scenery shapes virtual endorser effectiveness: the role of physical presence and pictorial distance

2025 · Chenhan Ruan, Di Chen, et al. · Behaviour and Information Technology

Works count: 14

Citation count: 129

H-index: 5

I10-index: 4