Author

Wataru Uehara

Observed institution: Hitotsubashi University

ORCID: 0000-0002-9127-6306

Observed ORCID: 0000-0002-9127-6306

OpenAlex ID: A5088037818

Foreign food consumption as an extraordinary experience: A comparative study on the perceived value of Japanese and Thai consumers

2020 · Wataru Uehara, Nuttapol Assarut · Tourism · 17

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From Confusion to Trust: How Cognitive Factors Shape Green Consumption in Different Market Contexts

2025 · Renee B. Kim, Takeshi Matsui, et al. · Journal of International Consumer Marketing · 7

Low-Risk Innovative Ideas with High Self-Confidence: Innovation Process Characteristics in ASEAN Countries

2020 · Nanami Furue, Yuhanis Ab Aziz, et al. · International Journal of Innovation and Technology Management · 5

COVID-19 policies and hoteliers' responses in Japan

2022 · Hiroyuki Fukuchi, Wataru Uehara, et al. · Annals of Tourism Research Empirical Insights · 4

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The use of marketing and financial metrics in Japanese firms

2021 · Gen Fukutomi, Yuko Yamashita, et al. · International Journal of Marketing & Distribution · 2

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Dysfunction from Focusing on Overseas Business

2016 · Gen Fukutomi, Yuko Yamashita, et al. · Annual International Conference on Enterprise Marketing and Globalization (EMG) · 2

Resilience in the Tourism Industry

2024 · Wataru Uehara · Quarterly Journal of Marketing · 1

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Managing Foreign Subsidiaries in Emerging Countries: Are They Different from Western Subsidiaries?

2015 · Masato Sasaki, Yuko Yamashita, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science · 1

Editorial Note

2026 · Wataru Uehara · Quarterly Journal of Marketing

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Design and Marketing

2026 · Wataru Uehara · Quarterly Journal of Marketing

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Editorial Note

2024 · Wataru Uehara · Quarterly Journal of Marketing

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Tourist Xenophobia and Residents' Perspective in the VUCA Era: The Case of Japan During the COVID-19 Pandemic

2024 · Wataru Uehara, Hiromi Kamata · Emerald Group Publishing Limited eBooks

Editorial Note

2023 · Wataru Uehara · Quarterly Journal of Marketing

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Culture and Marketing

2023 · Wataru Uehara · Quarterly Journal of Marketing

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Metrics-Driven Climate and Metrics-Based Activities as an Organizational Processes to Complement MPM system in the Firm

2018 · Yuko Yamashita, Wataru Uehara, et al. · Association of Marketing Theory and Practice Conference (AMTP)

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Marketing Planning and Sales Autonomy as a Combination Remedy for Marketing Myopathy

2014 · Yuko Yamashita, Wataru Uehara, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science

Dynamism Inside the MO Box: the Credibility of Market Information as A Key Factor in Market Orientation

2014 · Yuko Yamashita, Wataru Uehara, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science

Do Foreign Creative Industry Products Contribute to the Promotion of Products Imported From the Same Country? : Case of Japanese and Korean Products in Emerging Economies

2014 · Wataru Uehara, Yuichi Washida, et al. · Global marketing conference proceeding

Works count: 18

Citation count: 39

H-index: 4

I10-index: 1