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Maryna Chaikovska

Observed names: Chaikovska, Maryna, M Chaikovska, M. P. Chaikovska, M.P Chaikovska, M.P. Chaikovska, Марина Чайковська
ORCID: 0000-0002-9490-5112
Observed ORCID: 0000-0002-9490-5112
OpenAlex ID: A5088083701
Analysis of technological innovations in digital marketing
2018 · Mykhailo Oklander, Tatyana Oklander, et al. · Eastern-European Journal of Enterprise Technologies · 50
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Transformation of e-commerce business models in the digital economy
2024 · O Chukurna, T Tardaskina, et al. · Naukovyi Visnyk Natsionalnoho Hirnychoho Universytetu · 13
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Трансформація Ікт-сектору В Україні: Аналіз Тенденцій Та Стратегії Сталого Розвитку
2024 · Галина Алексеєвська, Марина Чайковська · Економіка та суспільство · 11
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Digital-marketing as a Novel Tool for Goods and Services Promotion on Social Media: Contemporary Trends and Development Directions
2022 · Maryna Chaikovska, Marina Järvis, et al. · Financial and credit activity problems of theory and practice · 10
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Reengineering Brand Communication with the Consumer by Integrating Pop Cultural Influencer Marketing Tools Into Traditional Marketing Components
2021 · Maryna Chaikovska, Oleksandr Shkeda · Marketing and Digital Technologies · 7
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Machine learning algorithm for an artificial neural network for building a model of managerial decision-making when developing a marketing strategy
2023 · Maryna Chaikovska, Oleksandr Shkeda · Marketing and Digital Technologies · 6
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Особливості Розвитку Ікт Сфери У Східній Європі
2023 · Ірина Ломачинська, Марина Чайковська, et al. · Економіка та суспільство · 4
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Management system for neutralizing the impact of risks on logistics processes during their dynamic changes
2022 · Y Mazur, M Chaikovska, et al. · Naukovyi Visnyk Natsionalnoho Hirnychoho Universytetu · 4
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Modern determinants and challenges of marketing management Ukrainian IT startup industry
2022 · Maryna Chaikovska, Elina Bielienkaia · Marketing and Digital Technologies · 4
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Analysis of digital indicators of the convergence of behavioral and informational trends of society management in the framework of the societal concept of influencer marketing
2022 · Maryna Chaikovska, Oleksandr Shkeda · Marketing and Digital Technologies · 4
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Metodological Bases of It Project Management With Simulation Modelling Tools
2017 · Maryna Chaikovska · Polonia University Scientific Journal · 4
Modern Approaches to Managing Mobile Marketing IT projects
2010 · Alla Levitskaia, Maryna Chaikovska · Marketing and Digital Technologies · 4
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International Economic Activity: Essence and Problems of Interpretation
2023 · Maryna Chaikovska, Yaroslava Hlushchenko · Black Sea Economic Studies · 3
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Management Technologies of Business Modelling in IT Startup Marketing
2022 · Maryna Chaikovska, Elina Bielienkaia · Marketing and Digital Technologies · 2
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Strategies for Implementation of Affiliate-projects in Marketing Activity
2018 · Maryna Chaikovska, Maksym Chaikovskyi · Polonia University Scientific Journal · 2
Methodological principles of forming a marketing GTM strategy for an IT product in the digital economy
2025 · O Chukurna, T Tardaskina, et al. · Naukovyi Visnyk Natsionalnoho Hirnychoho Universytetu · 1
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Digital Transformations and Institutional Mechanisms in Ensuring Sustainable Innovative Development: the Case of the Usa and Ukraine
2024 · M. P. Chaikovska, A. V. Spasenko · Market economy modern management theory and practice · 1
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Framing as a tool of influencer marketing in the management of marketing communications and brand representation
2022 · Michael Oklander, Maryna Chaikovska, et al. · Economics of Development · 1
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Smart Aesthetics of Sustainable Construction as a Synthesis of Biomimicry, Emotion, and Analytics
2026 · Oleksandra Humenna, Hanna Melehanych, et al. · IGI Global eBooks
User experience and regulatory requirements as the basis for marketing and management decigion-making in mobile application development
2026 · Maryna Chaikovska, Oleksandr Shkeda, et al. · Marketing and Digital Technologies
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Development of a pricing strategy and profitable business model for person RE-ID it products
2025 · M.P. Chaikovska, V.S. Sapozhnikov · Marketing and Digital Technologies
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Innovative Tools for Modeling and Automating Business Processes in It Project Management in the Context of Digitalization
2025 · M. P. Chaikovska, Yu Bo · Market economy modern management theory and practice
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Power BI in marketing analysis: a tool for decision-making in the context of industry 5.0
2025 · M. P. Chaikovska, V. M. Stoyanov · Marketing and Digital Technologies
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Innovative tools of marketing risk management in ensuring the sustainable development of the banking system of Ukraine
2024 · M.P Chaikovska, V. М Stoianov · Marketing and Digital Technologies
Innovation Economic Development: Institutional and Organizational Dimension : international collective monograph
2021 · Khrapkina, Valentina, Ganushchak, Tatiana, et al. · Electronic Kyiv-Mohyla Academy Institutional Repository (National University of Kyiv-Mohyla Academy)
Works count: 29
Citation count: 131
H-index: 6
I10-index: 4
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