Author

Ya-Lun Chou

Institution: National Taiwan Sport University

Observed institutions: Soochow University, National Taiwan Sport University

ORCID: 0000-0002-5941-2718

Observed ORCID: 0000-0002-5941-2718

OpenAlex ID: A5088279497

Green Consumer Behavior of Sports Enthusiasts on TikTok—An Analysis of the Moderating Effect of Green Concern

2024 · Yuan-Fu Lee, Chen-Yueh Chen, et al. · Behavioral Sciences · 26

Effect of ambush marketing on attitude and purchase intention in the social media context: misidentification and identification

2020 · Yi-Hsiu Lin, Chen-Yueh Chen, et al. · European Sport Management Quarterly · 25

Sport fans’ curiosity and impulsive buying: mediation of social media use intensity

2025 · Chen-Yueh Chen, Ya-Lun Chou, et al. · Frontiers in Sports and Active Living · 18

Social Innovation, Employee Value Cocreation, and Organizational Citizenship Behavior in a Sport-Related Social Enterprise: Mediating Effect of Corporate Social Responsibility

2021 · Chen-Yueh Chen, Ya-Lun Chou, et al. · Sustainability · 16

Social media influencer or traditional celebrity? Moderational analysis on the relationship between endorser type and endorsement effectiveness

2025 · Chen-Yueh Chen, Yi-Hsiu Lin, et al. · PLoS ONE · 8

The Role of ESG Participation in Sports Sponsorship: Enhancing Consumer Purchase Intention Through Electronic Word of Mouth (eWOM)

2024 · Ya-Lun Chou, Chen-Yueh Chen, et al. · Sustainability · 7

Value cocreation among spectators in professional spectator sports events: Scale development and effects of social media strategies

2025 · Chen-Yueh Chen, Yi-Hsiu Lin, et al. · PLoS ONE · 3

Spectator-to-Spectator Value Cocreation Scale

2025 · Chen-Yueh Chen, Yi-Hsiu Lin, et al. · PsycTESTS Dataset

Works count: 8

Citation count: 103

H-index: 6

I10-index: 4