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Gaia Giambastiani

Observed names: GIAMBASTIANI, GAIA, Giambastiani, Gaia
Observed institutions: University of Southern California, ESCP Business School, ESCP Business School, ESCP Business School, Bocconi University, Vrije Universiteit Amsterdam, ESCP Business School
ORCID: 0009-0007-7264-0508
Observed ORCIDs: 0009-0007-7264-0508, 0000-0002-9563-0878
OpenAlex ID: A5088445937
The Concept of Authenticity: What It Means to Consumers
2021 · Joseph C. Nunes, Andrea Ordanini, et al. · Journal of Marketing · 375
When Does Collaborating With Green Influencers Backfire? An Experimental Analysis of how Authenticity Components Shape Consumer Reactions to Sponsored Content
2025 · Gaia Giambastiani, Stefano Romito, et al. · Business Strategy and the Environment · 23
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The Big Data Fallacy: When N is Large, Correlation = Causation
2025 · Joachim Vosgerau, Gaia Giambastiani, et al. · SSRN Electronic Journal · 2
What Makes People so Prone to Share Celebrity Gossip? A Combination of Less Guilt and More Excitement
2026 · Gaia Giambastiani, Joseph C. Nunes, et al. · Psychology and Marketing
ResearchBox 776, 'WhatMakesPeopleSoPronetoShareCelebrityGossip?', https://researchbox.org/776
2026 · Gaia Giambastiani, Andrea Ordanini, et al. · Zenodo (CERN European Organization for Nuclear Research)
The Big Data Fallacy
2023 · Vosgerau, Joachim, Giambastiani, Gaia, et al. · Archivio istituzionale della Ricerca - Bocconi
Less is more in FMCG packaging? Consumer reactions on overpack elimination
2021 · Stefano Prestini, Gaia Giambastiani, et al. · Archivio istituzionale della Ricerca - Bocconi
Is gossip always bad for human branding? Unexpected consequences of celebrity gossip
2020 · Giambastiani, Gaia, Ordanini, Andrea, et al. · Archivio istituzionale della Ricerca - Bocconi
Gossip: How the Relationship With the Source Shapes the Retransmission of Personal Content
2018 · Gaia Giambastiani, Andrea Ordanini, et al. · Archivio istituzionale della Ricerca - Bocconi
Personal Information Sharing: Essays on Antecedents and Consequences of Gossip
· GIAMBASTIANI, GAIA · Archivio istituzionale della Ricerca - Bocconi
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Works count: 12
Citation count: 400
H-index: 2
I10-index: 2
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