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Parvinder Arora
Observed institutions:
International Management Institute,
Mudra Institute of Communications Ahmedabad
ORCID:
0000-0002-4624-9616
Observed ORCID:
0000-0002-4624-9616
OpenAlex ID:
A5088485239
The effect of augmented reality in mobile applications on consumers' online impulse purchase intention: The mediating role of perceived value
2022
·
Jay Trivedi
, Dharun Kasilingam
, et al.
·
Journal of Consumer Behaviour
·
100
Digital daydreams: Exploring consumer motivations for engaging with the metaverse
2025
·
Sigma Soni
, Parvinder Arora
, et al.
·
Journal of Retailing and Consumer Services
·
18
The effect of social media communications on travellers’ brand switching intention: an Ecotel's perspective
2022
·
Jay Trivedi
, Parvinder Arora
, et al.
·
Tourism Recreation Research
·
11
The effect of social media communications on travellers' brand switching intention: an Ecotel's perspective
2026
·
Jay Trivedi
, Parvinder Arora
, et al.
·
Routledge eBooks
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Works count:
4
Citation count:
129
H-index:
3
I10-index:
3
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