Author

Hiren Harsora

Observed names: Dr. Hiren Harsora, Younis Malik, Hiren Harsora

Observed institutions: United States Department of Commerce, Eastern University, Sri Lanka, St. Kabir Institute of Professional Studies, Ganpat University, Parul University

ORCID: 0000-0001-5737-735X

Observed ORCID: 0000-0001-5737-735X

OpenAlex ID: A5088564115

Elearning adoption among millennials: behavioural intentions and the extended UTAUT model

2025 · Arif Hasan, Sandeep Raghuwanshi, et al. · Discover Education · 7

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Prospects for the Indian Affiliate Marketing Industry: Growth of Affiliate Programs and Channels

2022 · Dr. Anil Sharma, Dr. Hiren Harsora, et al. · Indian Journal of Management and Language · 5

Smart Contracts in Banking and Financial Services: A Qualitative Review of Applications, Risks, and Regulatory Perspectives

2026 · Shailak Jani, Shashikumar Bhambhani, ,Anju Gakhar, Purvi Dipen Derashri, et al. · Economic Sciences. · 3

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A Study on Preferences of Consumers Towards International Ott Platforms and Sustainability Strategy in Indian Market

2023 · Anil Sharma, Hiren Harsora · International Journal of Management Public Policy and Research · 3

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Examining the Influence of Digital Media Marketing on Consumer Purchase Intentions

2024 · Nishant Bhardwaj, Dr. Hannah Jessie Rani R, et al. · Evolutionary Studies in Imaginative Culture · 1

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Privacy-preserving digital ecosystems: The role of blockchain technology in healthcare, finance, and smart cities

2026 · Divyang Joshi, Paresh Patel, et al. · International Journal of Business and Management (IJBM)

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Perceptual Mapping among Buyers toward Electric Vehicles in India

2026 · Sandeep Raghuwanshi, Priyanka Sikarwar, et al. · IEEE International Conference on Sustainable Energy and Future Electric Transportation (SEFET)

The Effectiveness of CTV Advertising on Brand Equity and Consumer Engagement

2026 · Eshika Makwana, Hetang Mahajan, et al. · IJIREEICE

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A Study Impact on the Influencer Marketing on Brand Trust and Purchase Intention: A Comparative Study of Millennials and Gen Z in India

2026 · Shalin Dwivedi, Ishita Bhanushali, et al. · IJARCCE

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Cultural Remixing Through Memes: an Analysis of Amuls Meme Marketing and Its Impact on Brand Identity

2026 · Shruti Das, Nandini Vyas, et al. · International Journal of Versatile Research and Analysis

Integration of Blockchain Technology for Ensuring Trust and Security in the Digital Health Market: A Comprehensive Review

2026 · Anil Sharma, Kanchan G. Rajput, et al. · Studies in computational intelligence

Determinants Affecting Entrepreneurs' Behavioural Intentions to Utilise Online Learning Platforms

2025 · Sandeep Raghuwanshi, Arif Hasan, et al. · IEEE International Conference on Technology, Engineering, Management for Societal Impact using Marketing, Entrepreneurship and Talent (TEMSMET)

New Frontiers in Digital Marketing and Consumer Engagement

2025 · Dr. Anil Sharma, Dr. Hiren Harsora · Integrated Publications eBooks

Analyzing the Impact of Teachers' Technological Skills on Their Teaching Skills in Music Education

2024 · Dr. Sadaf Hashmi, Sakshi Sobti, et al. · Evolutionary Studies in Imaginative Culture

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Underlying Motives Associated with The Usage Of The Functional Foods-A Review Of Literature

2023 · Dr. Vidhita Sinha, Dr. Hitesh Parmar, et al. · Journal of Survey in Fisheries Sciences

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A study on effectiveness of digital marketing for Small Business Units

2022 · Dr. Hiren Harsora, Dr. Anil Sharma · IJARCCE

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Determinants of Consumer Buying Behaviour: A Study of FMCG Sector of India