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Author

Rubal Rathi

Observed name: Dr. Rubal Rathi
Observed institution: BML Munjal University
ORCID: 0000-0002-5296-304X
Observed ORCID: 0000-0002-5296-304X
OpenAlex ID: A5088637403
Evolution of luxury marketing landscape: a bibliometric analysis and future directions
2022 · Rubal Rathi, Ruchi Garg, et al. · Journal of Brand Management · 74
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Do consumer values and perceived readiness impact secondhand luxury consumption? A goal-framing theory approach
2023 · Sheetal Jain, Rubal Rathi · Journal of Product & Brand Management · 61
Sustainable marketing mix and supply chain integration: A systematic review and research agenda
2024 · Ruchi Garg, Ritu Chhikara, et al. · Sustainable Futures · 32
Mindful consumption – A systematic review and research agenda
2024 · Ruchi Garg, Shveta Bansal, et al. · Journal of Cleaner Production · 30
Exploring young consumer's adoption of secondhand luxury: insights from a qualitative study
2023 · Rubal Rathi, Sheetal Jain, et al. · Journal of Fashion Marketing and Management · 26
Luxury as a Sustainable Service: A Push–Pull–Mooring Perspective
2022 · Gautam Agrawal, Rubal Rathi, et al. · Vision The Journal of Business Perspective · 10
Analyzing the progress of Indian states chasing sustainable development goals using complex network framework
2025 · Hrishidev Unni, Rubal Rathi, et al. · Evolutionary and Institutional Economics Review · 3
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Toxicological Scenario of Heavy Metals on Human Health: Current Status
2026 · Manoj Kumar, Dr. Rubal Rathi, et al. · Asian Journal of Pharmaceutical Research and Development
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Acceptance for e-learning through development programmes among faculty and students in India
2023 · Ruchi Garg, Ritu Chhikara, et al. · Journal of Business Ethics and Society
I Am What I Buy: The Role of Identity Expressiveness in Secondhand Luxury
2022 · Sheetal Jain, Rubal Rathi · SSRN Electronic Journal
Works count: 12
Citation count: 236
H-index: 6
I10-index: 6
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