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Nan Jiang

Observed names: JIANG, Nan, Jiang, Nan, N Jiang
ORCID: 0000-0002-4410-6283
Observed ORCID: 0000-0002-4410-6283
OpenAlex ID: A5088933744
An empirical study on the influence of economy hotel website quality on online booking intentions
2017 · Li Li, Maojuan Peng, et al. · International Journal of Hospitality Management · 221
The Impact of Scarcity on Consumers’ Impulse Buying Based on the S-O-R Theory
2022 · Jingjing Zhang, Nan Jiang, et al. · Frontiers in Psychology · 170
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The role of cognitive factors in consumers’ perceived value and subscription intention of video streaming platforms: a systematic literature review
2024 · Tong Wu, Nan Jiang, et al. · Cogent Business & Management · 47
Determinants of Smartphone Repeat Purchase Intention among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction
2016 · See Kwong Goh, Nan Jiang, et al. · International Review of Management and Marketing · 43
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The Impact of Scarcity of Medical Protective Products on Chinese Consumers’ Impulsive Purchasing during the COVID-19 Epidemic in China
2021 · Jingjing Zhang, Nan Jiang, et al. · Sustainability · 41
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Using big data to understand the online ecology of COVID-19 vaccination hesitancy
2022 · Shasha Teng, Nan Jiang, et al. · Humanities and Social Sciences Communications · 30
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The role of cognitive factors in consumers' perceived value and subscription intention of video streaming platforms
2025 · Tong Wu, Nan Jiang, et al. · Acta Psychologica · 26
Why am I obsessed with viewing mukbang ASMR? The roles of mediated voyeurism and intertemporal choice
2024 · Nan Jiang, Kok Wei Khong, et al. · PLoS ONE · 24
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Impact of athlete performance and brand social value on product involvement: a mediation role of celebrity endorsement in social media
2022 · Nan Jiang, Kok Wei Khong, et al. · Asia-Pacific Journal of Business Administration · 24
Explaining subscription intention for video streaming platforms in China: Integrating the UTAUT2 model, perceived value theory, and S-O-R theory
2025 · Tong Wu, Nan Jiang, et al. · PLoS ONE · 22
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The Impact of Brand trust, Self-image Congruence and Usage Satisfaction toward Smartphone Repurchase Intention
2016 · See Kwong Goh, Nan Jiang, et al. · International Review of Management and Marketing · 21
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Understanding Continuous Watching Intention in Live Streaming: A Systematic Review and the Emotional-Cognitive-Social Conceptual Framework
2025 · Jianhua Wu, Nan Jiang, et al. · Journal of Internet Commerce · 7
The Effect of Website Performance and Online Retailer Status on Consumer Purchase Intention: A Mediator Role of Buyer Perception
2015 · Nan Jiang, Mohd Muttaqin Bin Mohd Adnan, et al. · International Journal of Business and Management · 7
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An Antecedent Study of Mobile Social Game Addiction vs. Virtual Goods Purchase: A Gen Y Gamer's Perspective
2022 · Nan Jiang, Manmeet Kaur, et al. · International Journal of Technology and Human Interaction · 6
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Research on Electric Vehicle Purchase and Sale Information Management System
2023 · Yan Wang, Nan Jiang, et al. · Journal of Information Systems Engineering & Management · 3
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Development of Habitual Behaviour in Online Social Gaming: Understanding the Moderating Role of Network Externality
2021 · Nan Jiang, Manmeet Kaur, et al. · International Journal of Cyber Behavior Psychology and Learning · 3
Culture and consumers' decision-making styles: An experimental study in individual-level
2013 · Aihua Zhang, Mingxing Zheng, et al. · International Conference on Information Management, Innovation Management and Industrial Engineering (ICIII) · 3
Fostering Business Growth through Generational Change: Is Guanxi Still Important?
2022 · Jesrina Ann Xavier, Gan Khai Siong, et al. · Translocal Chinese East Asian Perspectives · 1
Chinese Consumers' Awareness, Preferences and Purchasing Behavior on Korean Food
2015 · HAN, Yijun, LIU, Suyun, et al. · RePEc: Research Papers in Economics · 1
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Virtual yet Convincing: How AR Interactivity Influences Perceived Value and Impacts Consumer Impulse Purchase Intention
2026 · Poh Wei Wong, Mei Kei Leong, et al. · Journal of Internet Commerce
Modeling user retention in service-oriented livestreaming: the role of IT affordances, parasocial interaction, and privacy concerns
2026 · Jianhua Wu, Nan Jiang, et al. · Journal of Marketing Analytics
Replication Data for: Why am I obsessed with viewing Mukbang ASMR? The roles of mediated voyeurism and intertemporal choice
2024 · Jiang, Nan · Harvard Dataverse
Development of Habitual Behaviour in Online Social Gaming: Understanding the Moderating Role of Network Externality
2022 · Nan Jiang, Manmeet Kaur, et al. · IGI Global eBooks
Cognitive Antecedents of Social Game Addiction and Virtual Properties Purchase--Model
2022 · Nan Jiang, Manmeet Kaur, et al. · PsycTESTS Dataset
An experimental study of the effects of cross-cultural time orientation and corporate social responsibility on consumers’ brand
2015 · Y Dong, Y Liu, et al. · CRC Press eBooks
Works count: 29
Citation count: 700
H-index: 11
I10-index: 11
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