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Patrick Poon

Observed names: Patrick S. C. Poon, Patrick S. Poon, Patrick S.C. Poon, Patrick Shing-Chung Poon, Poon, Patrick Shing-Chun, Shing-Chung Patrick Poon
Institution: Lingnan University
ORCID: 0000-0002-4905-1306
Observed ORCID: 0000-0002-4905-1306
OpenAlex ID: A5088946281
Brand experience and customer citizenship behavior: the role of brand relationship quality
2017 · Lishan Xie, Patrick Poon, et al. · Journal of Consumer Marketing · 138
Susceptibility to global consumer culture: A three‐dimensional scale
2008 · Lianxi Zhou, Lefa Teng, et al. · Psychology and Marketing · 96
Yesterday once more? Autobiographical memory evocation effects on tourists' post-travel purchase intentions toward destination products
2017 · Cheng-Yue Yin, Patrick Poon, et al. · Tourism Management · 83
Attributions on dissatisfying service encounters
2004 · Patrick S. Poon, Michael K. Hui, et al. · European Journal of Marketing · 76
Technology and innovation management learning in the knowledge economy
2003 · Shantha Liyanage, Patrick S. Poon · Journal of Management Development · 71
The impact of other group members on tourists’ travel experiences
2016 · Cheng-Yue Yin, Patrick Poon · International Journal of Contemporary Hospitality Management · 55
Social entrepreneurship in a transitional economy
2009 · Patrick S. Poon, Lianxi Zhou, et al. · Journal of Management Development · 44
A comparative study of the management styles of marketing managers in Australia and the People's Republic of China
2005 · Patrick S. Poon, Felicitas U. Evangelista, et al. · International Marketing Review · 43
Consumer reactions to corporate social responsibility brands: the role of face concern
2016 · Lisa C. Wan, Patrick S. Poon, et al. · Journal of Consumer Marketing · 42
Attitudes of migrants towards foreign‐made products: an exploratory study of migrants in Australia
2010 · Patrick Poon, Felicitas Evangelista, et al. · Journal of Consumer Marketing · 37
Implementation of Service-Learning in Business Education: Issues and Challenges
2011 · Patrick Poon, Tsang Sing Chan, et al. · Journal of Teaching in International Business · 36
Managing trust in direct selling relationships
2012 · Patrick Poon, Gerald Albaum, et al. · Marketing Intelligence & Planning · 33
Exploring risks, advantages and interpersonal trust in buyer-salesperson relationships in direct selling in a non-western country
2017 · Patrick Poon, Gerald Albaum, et al. · International Journal of Retail & Distribution Management · 32
Consumers' reactions to global versus local advertising appeals: A test of culturally incongruent images in China
2014 · Lianxi Zhou, Patrick Poon, et al. · Journal of Business Research · 32
An Empirical Test of Alternative Theories of Survey Response Behaviour
1999 · Patrick Poon, Gerald Albaum, et al. · Market Research Society Journal · 30
Corporate Ability and Corporate Social Responsibility in a Developing Country: The Role of Product Involvement
2012 · Yanfeng Zhou, Patrick Poon, et al. · Journal of Global Marketing · 28
Consumers' attributions and brand evaluations in product‐harm crises: The role of implicit theories of personality
2015 · Cheng‐Yue Yin, Hong‐Yan Yu, et al. · Journal of Consumer Behaviour · 27
Enhancing Users’ Well-Being in Virtual Medical Tourism Communities: A Configurational Analysis of Users’ Interaction Characteristics and Social Support
2022 · Jiamin Peng, Xiaoyun Yang, et al. · Technology in Society · 18
Why People Respond to Surveys
2004 · Patrick S. Poon, Gerald Albaum, et al. · Journal of International Consumer Marketing · 18
Consumer Trust in Internet Marketing and Direct Selling in China
2019 · Patrick Poon, Gerald Albaum · Journal of Relationship Marketing · 17
Tourist views on green brands: The role of face concern
2014 · Lisa C. Wan, Patrick Poon · Annals of Tourism Research · 15
Sexy or smart? The impact of endorser ethnicity and portrayal on Chinese women’s attitudes toward luxury advertising
2019 · Cheng-Yue Yin, Nan Bi, et al. · Asia Pacific Journal of Marketing and Logistics · 14
Segmenting blood donors in developing countries
2012 · Yanfeng Zhou, Patrick Poon, et al. · Marketing Intelligence & Planning · 11
Differences in Marketing Managers' Decision Making Styles Within the Asia-Pacific Region
2008 · Gerald Albaum, Joel Herche, et al. · Journal of Global Marketing · 11
Using response behaviour theory to solicit survey participation in consumer research: An empirical study
2011 · Felicitas Evangelista, Patrick Poon, et al. · Journal of Marketing Management · 8
Works count: 57
Citation count: 1,058
H-index: 18
I10-index: 24
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