Product
Help
Pricing
About
Jobs
Log in
Get started
Author
Add to collection
Rak-Gun Hwang
Observed names:
RakGun Hwang,
Rakgun Hwang
Institution:
Kyonggi University
Observed institution:
Kyonggi University
ORCID:
0000-0002-0469-4121
Observed ORCID:
0000-0002-0469-4121
OpenAlex ID:
A5089010032
The Influence of Music Content Marketing on User Satisfaction and Intention to Use in the Metaverse: A Focus on the SPICE Model
2022
·
RakGun Hwang
, MinKyung Lee
·
Businesses
·
79
PDF
From ESG to consumer trust and reputation in export contexts: evidence from Korean consumers evaluating exporting firms
2026
·
Rak-Gun Hwang
, Min-Kyung Lee
, et al.
·
Asia Pacific Journal of Marketing and Logistics
·
3
Korean Fashion and Beauty Livestreaming Commerce before and after COVID-19
2022
·
RakGun Hwang
, MinKyung Lee
·
Businesses
·
3
PDF
Effect of The Thumbnail Service Type on Continuous Usage Intention of The OTT Platform : Focusing on YouTube Users
2022
·
Rak-Gun Hwang
·
Journal of the Korea Entertainment Industry Association
·
3
A Study on Influence of Korean Wave Cultural Contents Satisfaction & National Image by K-DRAMA Characteristic in China
2014
·
Rak-Gun Hwang
·
Journal of the Korea Entertainment Industry Association
·
3
Effect of Digital Cultural Content Characteristics on User Satisfaction and Intention to Use Continuously
2023
·
Rak-Gun Hwang
·
Journal of the Korea Entertainment Industry Association
·
2
Effect of Communication Characteristics of Live Commerce Show Host on Purchase Intention
2022
·
Rak-Gun Hwang
·
Journal of the Korea Entertainment Industry Association
·
2
Digital Export Strategy Using Korean Wave Cultural Content: Small and Medium B2c Enterprises
2022
·
RakGun Hwang
, MinKyung Lee
·
SSRN Electronic Journal
·
2
The Performance Marketing Mix 7P Factors Impact on Small Theater Musical
2018
·
Rak-Gun Hwang
·
Journal of the Korea Entertainment Industry Association
·
2
K-POP & K-POP Star Influences on the National Image and Korea-Made Goods’ Purchasing Intention
2012
·
Rak-Gun Hwang
, Hyoung-Bae Choi
, et al.
·
Journal of the Korea Entertainment Industry Association
·
2
The Impact of O4O Service Characteristics on Continuance Usage Intention : Focusing on the Retail & Service Industries
2026
·
Rak-Gun Hwang
·
한국물류학회지
·
1
The Effect of Shopping Motivation of Digital Media on Immersion and Purchase Intention: Focusing on YouTube Users
2023
·
Rak-Gun Hwang
·
Journal of the Korea Entertainment Industry Association
·
1
Impact of Character Goods Characteristics On Consumer Attitude and Purchase Intention
2020
·
경기대학교 서비스경영전문대학원 교수
, Rakgun Hwang
, et al.
·
Journal of Tourism Management Research
·
1
The Effect of Corporation Cultural Support Activities in Customer Loyalty : Focus on Mediating Role of Corporate Image
2019
·
Rak-Gun Hwang
·
Journal of the Korea Entertainment Industry Association
·
1
A Study on Influence of Korean Wave for Anti Policy in China - Focusing on Korean Drama -
2018
·
Rak-Gun Hwang
·
Journal of the Korea Entertainment Industry Association
·
1
The Influence of Corporate Confidence and Purchasing Intention by Culture Marketing
2018
·
Rak-Gun Hwang
, Eun-Hee Kim
·
Journal of the Korea Entertainment Industry Association
·
1
A Study on Influence of Corporation Image by Cultural Marketing Types
2013
·
Rak-Gun Hwang
·
예술경영연구
·
1
Digital capability and export performance in SMEs: the role of cultural marketing utilization
2026
·
Rak-Gun Hwang
, Young-Hyo Ahn
·
Asia Pacific Journal of Marketing and Logistics
The Effect of E-commerce Platform Characteristics on Continuous Use Intention : Focus on Open-Market Users
2025
·
Rak-Gun Hwang
·
한국물류학회지
The Effect of Smart-store Service Characteristics on User Satisfaction and Continuous Use Intention
2025
·
Rak-Gun Hwang
, Min-Kyung Lee
·
한국물류학회지
Impact of SRT Service Quality on Customer Response and Reuse Intent
2021
·
경기대학교 평생교육원 교수
, Rakgun Hwang
, et al.
·
Journal of Tourism Management Research
Effects of Emotional Labor on Job Burnout and Turnover Intention : Focusing on Travel Industry Worker
2021
·
경기대학교 평생교육원 교수
, Rakgun Hwang
, et al.
·
Journal of Tourism Management Research
Impact of the experiential value of airline service on relationship quality and customer loyalty : Focusing on Large Airline
2020
·
경기대학교 서비스경영전문대학원 교수
, Rakgun Hwang
, et al.
·
Journal of Tourism Management Research
A Study on Intention to Switch from Illegal Download to Subscription-based Music Service : based on Customers’ Cognition on Anti-piracy Solutions
2012
·
Hyoung-Bae Choi
, Rak-Gun Hwang
, et al.
·
Journal of the Korea Entertainment Industry Association
Show more works
View as search
Works count:
24
Citation count:
108
H-index:
3
I10-index:
1
Year
Topic
Type
