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Bruno Duarte Abreu Freitas

Observed names: Bruno Duarte Abreu Freitas, Freitas, Bruno Duarte Abreu
ORCID: 0000-0002-1480-0338
Observed ORCID: 0000-0002-1480-0338
OpenAlex ID: A5089069331
Sponsoring Esports to Improve Brand Image
2020 · Bruno Duarte Abreu Freitas, Ruth Sofia Contreras-Espinosa, et al. · Scientific Annals of Economics and Business · 26
Model of the Threats that Disreputable Behavior Present to Esports Sponsors
2021 · Bruno Duarte Abreu Freitas, Ruth Sofia Contreras-Espinosa, et al. · Contemporary Management Research · 19
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Identifying the pros, cons and tactics of eSports sponsorships: An integrative literature review
2020 · Bruno Duarte Abreu Freitas, Ruth Sofia Contreras-Espinosa, et al. · Comunicação pública · 13
The importance of incorporating relevant-added value into esports sponsorships
2021 · Bruno Duarte Abreu Freitas, Ruth Sofia Contreras-Espinosa, et al. · Journal of Contemporary Marketing Science · 9
The Infancy of the Esports Industry as a Risk to its Sponsors
2023 · Bruno Duarte Abreu Freitas · Scientific Annals of Economics and Business · 8
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How Society’s Negative View of Videogames Can Discourage Brands from Sponsoring eSports
2019 · Bruno Duarte Abreu Freitas, Ruth Sofia Contreras-Espinosa, et al. · Communications in computer and information science · 8
Attractiveness of cultural events organized by hotels
2019 · Bruno Duarte Abreu Freitas, Pedro Correia · International Journal of Culture Tourism and Hospitality Research · 5
Esports Sponsorships: The Double-Edged Sword Effect of Having a Very Vocal Audience
2022 · Bruno Duarte Abreu Freitas, Ruth Sofia Contreras-Espinosa, et al. · Communications in computer and information science · 3
How Sponsors Should Bring Relevant-Added Value to Esports
2020 · Bruno Duarte Abreu Freitas, Ruth Sofia Contreras-Espinosa, et al. · Scientific Annals of Economics and Business · 3
How the Negative Public View of Videogames Threatens Esports Sponsors
2022 · Bruno Duarte Abreu Freitas, Ruth S. Contreras-Espinosa · Routledge eBooks · 2
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The Threat of Disreputable Behaviour for Esports Sponsors
2021 · Bruno Duarte Abreu Freitas, Ruth Sofia Contreras-Espinosa, et al. · TRANSNATIONAL MARKETING JOURNAL · 2
Can AI outperform humans on Instagram? Evidence from engagement and growth metrics
2026 · Bruno Duarte Abreu Freitas · Journal of Research in Interactive Marketing
The influence of cultural events organized by hotels in the selection of the establishment
2018 · Pedro Álvaro Pereira Correia, Bruno Duarte Abreu Freitas · Dialnet (Universidad de la Rioja)
A influência da comunicação de eventos culturais na seleção da unidade hoteleira e o grau de concretização das expectativas geradas: um estudo de múltiplos casos na Ilha da Madeira
2017 · Bruno Duarte Abreu Freitas · Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)
Works count: 16
Citation count: 98
H-index: 6
I10-index: 3
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