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Anupama Vohra
Institution:
University of Delhi
Observed institution:
University of Delhi
OpenAlex ID:
A5089110644
From active participation to engagement in online communities: Analysing the mediating role of trust and commitment
2017
·
Anupama Vohra
, Neha Bhardwaj
·
Journal of Marketing Communications
·
78
Customer engagement in an e-commerce brand community
2019
·
Anupama Vohra
, Neha Bhardwaj
·
Journal of Research in Interactive Marketing
·
74
Green Marketing: Development of Construct and Its Evolution
2014
·
Vishal Kumar Laheri
, Hamendra Dangi
, et al.
·
Asia-Pacific Journal of Management Research and Innovation
·
30
Consumer decision‐making styles and post purchase behaviour of poor for Fast Moving Consumer Goods
2016
·
Arvind Kumar
, Anupama Vohra
, et al.
·
International Journal of Consumer Studies
·
25
Perception of physicians towards pharmaceutical promotion in India
2013
·
Meenakshi Handa
, Anupama Vohra
, et al.
·
Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing
·
22
Marketing at the bottom of the pyramid: Literature review and future research agenda
2022
·
Prama Vishnoi
, Neha Bhardwaj
, et al.
·
International Journal of Consumer Studies
·
21
A Conceptual Presentation of Customer Engagement in the Context of Social Media - An Emerging Market Perspective
2016
·
Anupama Vohra
, Neha Bhardwaj
·
SSRN Electronic Journal
·
9
The Purchase Pattern of Poor for Fast Moving Consumer Goods: An Empirical Study of Poor in India
2015
·
Abhishek Kumar
, Hamendra Kumar Dangi
, et al.
·
International journal of management and business research
·
7
Pharmaceutical retailers and promotion by pharmaceutical companies in India
2014
·
Vinita Srivastava
, Meenakshi Handa
, et al.
·
Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing
·
4
Impact of Political Marketing on Voters: The Conceptual Framework
2022
·
Monika Dahiya
, Anupama Vohra
·
SSRN Electronic Journal
·
3
Exploring Active Participation in Virtual Communities and the Role of Community Benefits: An Empirical Study of University Students in India
2019
·
Anupama Vohra
, Neha Bhardwaj
·
Global Business Review
·
3
Ethics: the physician–pharma dyad in India
2012
·
Meenakshi Handa
, Anupama Vohra
, et al.
·
Asian Journal of Business Ethics
·
3
Environmental consciousness and sustainability for urban BoP consumers in India
2022
·
Anupama Vohra
, Prama Vishnoi
·
Routledge eBooks
·
2
Virtual Communities on Social Networks and the Indian Consumer: A Netnographic Study
2016
·
Neha Bhardwaj
, Anupama Vohra
·
SSRN Electronic Journal
·
2
Bridging Economic, Social, and Environmental Sustainability in BoP Markets: An Integrated Approach
2025
·
Prama Vishnoi
, Anupama Vohra
, et al.
·
Springer eBooks
Issues and Challenges of Unified Payment Interface Apps
2017
·
Anupama Vohra
, Vishal Kumar Laheri
, et al.
·
Asian Journal of Research in Business Economics and Management
Salesperson Customer Orientation as an Antecedent to Customer Loyalty: An Exploratory Study
2015
·
Neha Bhardwaj
, Anupama Vohra
·
SSRN Electronic Journal
Advertising on TV
2005
·
Anupama Vohra
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Works count:
18
Citation count:
283
H-index:
7
I10-index:
6
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