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Prerana Baber

ORCID: 0000-0002-7354-1516
Observed ORCID: 0000-0002-7354-1516
OpenAlex ID: A5089179675
Influence of social media marketing efforts, e-reputation and destination image on intention to visit among tourists: application of S-O-R model
2022 · Ruturaj Baber, Prerana Baber · Journal of Hospitality and Tourism Insights · 126
Application of 'masstige' theory and approaches for the marketing of smartphone brands in India
2020 · Ruturaj Baber, Yogesh Upadhyay, et al. · International Journal of Business and Emerging Markets · 45
Three Decades of Consumer Ethnocentrism Research: A Bibliometric Analysis
2022 · Ruturaj Baber, Yogesh Upadhyay, et al. · Business Perspectives and Research · 29
Consumer ethnocentrism: What we learned and what we need to know? – A systematic literature review
2024 · Ruturaj Baber, Shilpa Sankpal, et al. · Cogent Business & Management · 26
Exploring the relationship between workplace spirituality, spiritual survival and innovative work behavior among healthcare professionals
2023 · Prerana Baber, Ruturaj Baber, et al. · International Journal of Healthcare Management · 23
Beyond the first bite: understanding how online experience shapes user loyalty in the mobile food app market
2024 · Yogesh Upadhyay, Ruturaj Baber, et al. · Electronic Commerce Research · 15
The Impact of Artificial Intelligence on Digital Employee Engagement
2024 · Abhilasha Dixit, Rimjhim Jha, et al. · Prabandhan Indian Journal of Management · 14
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Which is the “green generation”? A multigroup analysis of millennials and Generation Z’s green consumerism
2025 · Ashish Ashok Uikey, Ruturaj Baber, et al. · British Food Journal · 9
The influence of e-WOM via social media platforms on e-Reputation and the selection of tourist destinations
2022 · Prerana Baber, Robert L. Williams Jr, et al. · Edward Elgar Publishing eBooks · 9
Examining the moderating role of online celebrity trustworthiness and risk propensity in UTAUT2 framework: A mixed-method approach
2024 · Ruturaj Baber, Prerana Baber, et al. · International Journal of Information Management Data Insights · 8
Driving AR Experience to Purchase Intention: Examining the Role of Users' Immersiveness, Perceived Innovativeness and Engagement in Virtual Try‐On
2026 · Ruturaj Baber, Prerana Baber, et al. · International Journal of Consumer Studies · 5
Does brand association, brand attachment, and brand identification mediate the relationship between consumers' willingness to pay premium prices and social media marketing efforts
2024 · Ruturaj Baber, Prerana Baber, et al. · International Journal of Electronic Marketing and Retailing · 3
Power and Politics: A Case of Hotel Amada
2023 · Ruturaj Baber, Prerana Baber, et al. · FIIB Business Review · 2
Revisiting relationship between workplace spirituality and employee’s performance-review and reconceptualization
2021 · Prerana Baber, Ruturaj Baber, et al. · JIMS8M The Journal of Indian Management & Strategy · 2
Is your phone ruining your well-being? Exploring the role of phubbing and mobile phone usage addiction on the well-being of users
2026 · Prerana Baber, Ruturaj Baber · BMC Psychology · 1
Exploring the influence of immersive technologies on purchase behavior in the real estate sector: a cognition-affect-conation model approach
2025 · Abhilasha Dixit, Prerana Baber, et al. · Property Management · 1
Integrating Green Human Capital and Innovation for Advancing Circular Economy: A Pathway to Sustainable Development
2025 · Abhilasha Dixit, Prerana Baber, et al. · Springer eBooks · 1
Basics of statistics
2020 · Chanda Gulati, Prerana Baber · Routledge eBooks · 1
Application of masstige theory and approaches for the marketing of smartphone brands in India
2020 · Ruturaj Baber, Yogesh Upadhyay, et al. · International Journal of Business and Emerging Markets · 1
Not just a room! Exploring the role of green innovations in the hospitality industry
2026 · Prerana Baber, Chitresh Joshi · American Journal of Business
Green signals: how perceived value, self-brand connection and brand credibility shape willingness to pay for green products
2026 · Ruturaj Baber, Prerana Baber, et al. · Management & Sustainability An Arab Review
"Motivation and reasoning" - Exploring the psychological aspects of digital platform engagement
2026 · Prerana Baber, Ruturaj Baber, et al. · Social Sciences & Humanities Open
IT-Enabled Smart Workplaces and Employee Wellbeing: Pathways to Socially Responsible Management
2026 · Prerana Baber, Mini Agrawal, et al. · IEEE International Conference on Communication Systems and Network Technologies (CSNT)
Understanding the Adoption of Money Management Apps in India: A Mixed Methods Analysis
2025 · Ruturaj Baber, Prerana Baber, et al. · SSRN Electronic Journal
Does brand association, brand attachment, and brand identification mediate the relationship between consumers willingness to pay premium prices and social media marketing efforts
2022 · Rahul Pratap Singh Kaurav, Sumit Narula, et al. · International Journal of Electronic Marketing and Retailing
Works count: 26
Citation count: 320
H-index: 9
I10-index: 7
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