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Pavleen Soni
Institution:
Guru Nanak Dev University
Observed institution:
Guru Nanak Dev University
ORCID:
0000-0003-1787-4356
Observed ORCID:
0000-0003-1787-4356
OpenAlex ID:
A5089211655
Environmental values and sustainability: Mediating role of nature connectedness, and love for nature toward vegan food consumption
2023
·
Pradeep Kautish
, Park Thaichon
, et al.
·
Journal of Consumer Behaviour
·
43
PDF
Comparing online retail loyalty segments of Indian Gen Z buyers
2022
·
Pavleen Soni
, Jyoti Vohra
·
International Journal of Productivity and Performance Management
·
24
Revisiting the role of relationship benefits in online retail
2019
·
Pavleen Soni
·
Marketing Intelligence & Planning
·
22
Mediation of TV advertising to children: An empirical study of Indian mothers
2012
·
Pavleen Soni
, Raghbir Singh
·
Society and Business Review
·
21
Web-store image dimensions and online retail customer loyalty: investigating mediators and moderators
2021
·
Pavleen Soni
·
American Journal of Business
·
16
Media Use and Materialism: A Comparative Study of Impact of Television Exposure and Internet Indulgence on Young Adults
2018
·
Manisha Behal
, Pavleen Soni
·
Management and Labour Studies
·
15
Logit modelling of food shopping behaviour of children in retail stores
2015
·
Jyoti Vohra
, Pavleen Soni
·
Management Research Review
·
13
Targeting the young food consumer
2014
·
Pavleen Soni
, Jyoti Vohra
·
Marketing Intelligence & Planning
·
12
Examining claims on food packages in India: Are they inadequate and deceptive?
2023
·
Pavleen Soni
, Kiranjot Kaur
·
Measurement Food
·
10
Advertising foods to Indian children: what is the appeal?
2014
·
Pavleen Soni
, Jyoti Vohra
·
Young Consumers Insight and Ideas for Responsible Marketers
·
10
Ethics in Food Advertising to Children in India—A Parental Perspective
2014
·
Raghbir Singh
, Pavleen Soni
·
Journal of Food Products Marketing
·
9
Promoting Foods to Indian Children through Product Packaging
2013
·
Pavleen Soni
·
Journal of Competitiveness
·
9
PDF
The MDTKSB: a measure of multidimensional tacit knowledge sharing behavior scale for service organizations
2022
·
Vibha Mahajan
, Jyoti Sharma
, et al.
·
Journal of Applied Research in Higher Education
·
7
Role-Structures In The Buying Decision Process For Durables
2004
·
Pavleen Soni
·
Paradigm A Management Research Journal
·
7
Understanding dimensionality of children’s food shopping behaviour in retail stores
2016
·
Jyoti Vohra
, Pavleen Soni
·
British Food Journal
·
6
Testing Validity and Reliability of Material Value Scale (MVS-c) for Late Adolescents and Young Adults in India
2015
·
Pavleen Soni
, Manisha Behal
·
Vision The Journal of Business Perspective
·
5
Sustainable development goals, culture and advertising: tracing the roots to stride forward
2024
·
Pavleen Soni
, Jyoti Vohra
, et al.
·
Business Analyst Journal
·
4
PDF
Assessing loyalty program service quality of departmental stores in India
2021
·
Renu Bhardwaj
, Pavleen Soni
·
International Journal of Business and Globalisation
·
3
How do Indian mothers use feeding practices with children?
2016
·
Jyoti Vohra
, Pavleen Soni
·
Journal of Children s Services
·
3
Nature and extent of advertisements broadcast on Indian TV - implications for society and media
2021
·
Jyoti Vohra
, Mandeep Kaur Ghuman
, et al.
·
International Journal of Indian Culture and Business Management
·
2
Examining the dynamics of customer adoption of retail loyalty programmes in India
2020
·
Renu Bhardwaj
, Pavleen Soni
·
International Journal of Electronic Customer Relationship Management
·
2
Customer Satisfaction Amongst Gen Z Customers: Investigating The Moderating Role of Service Quality, Price Promotions and Flow
2024
·
Pavleen Soni
, Jyoti Vohra
·
Delhi Business Review
·
1
PDF
Can claims on food packages build purchase intention Assessing serial mediation impact of nutrition information and trust
2023
·
Pavleen Soni
, Kiranjot Kaur
·
World Review of Entrepreneurship Management and Sustainable Development
·
1
Nutrition Information on Packaged Foods Marketed in India: Disclosure Adequacy, Relevance, Use and Health Implications
2020
·
Pavleen Soni
, Kiranjot Kaur
·
Ramanujan International Journal of Business and Research
·
1
PDF
The mediating role of parental mediation in the relationship between media use and materialism
2019
·
Manisha Behal
, Pavleen Soni
·
International Journal of Business Innovation and Research
·
1
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Works count:
36
Citation count:
247
H-index:
10
I10-index:
10
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