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Thangaraja Arumugam

The digital edge: examining the relationship between digital competency and language learning outcomes
2023 · Jiafan Cao, G. Bhuvaneswari, et al. · Frontiers in Psychology · 45
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Unlocking the Power of Artificial Intelligence and Machine Learning in Transforming Marketing as We Know It
2023 · Thangaraja Arumugam, R. Arun, et al. · Advances in business information systems and analytics book series · 42
Role of programmatic advertising on effective digital promotion strategy: A conceptual framework
2020 · K Uday Kiran, Thangaraja Arumugam · Journal of Physics Conference Series · 28
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Advancing and Methodizing Artificial Intelligence (AI) and Socially Responsible Efforts in Real Estate Marketing
2023 · Thangaraja Arumugam, R. Arun, et al. · Advances in business information systems and analytics book series · 24
Generation Z and intention to use the digital library: does personality matter?
2021 · M.A. Sanjeev, Shahnaz Khademizadeh, et al. · The Electronic Library · 23
From the land of Gama: event attachment scale (EAS) development exploring fans' attachment and their intentions to spectate at traditional gaming events
2023 · Junaid Rehman, Muhammad Kashif, et al. · International Journal of Event and Festival Management · 21
Internet of Things and Its Relevance to Digital Marketing
2023 · Shouvik Sanyal, Kalimuthu M., et al. · Advances in wireless technologies and telecommunication book series · 21
Examining the relationship between critical success factors of total quality management implementation and business performance: a structural equation modelling approach
2019 · A.K. Subramani, N. Akbar Jan, et al. · International Journal of Business Excellence · 21
Employee Engagement and Retention in Automotive Industry in Malaysian Context. Job Stress as a Moderator
2019 · Vimala Kadiresan, Wong Sook Khuan, et al. · International Journal of Engineering and Advanced Technology · 20
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Being ethically resilient during COVID-19: a cross-sectional study of Indian supply chain companies
2022 · Shivangi Verma, Naval Garg, et al. · The International Journal of Logistics Management · 18
Buyer behaviour modelling of rural online purchase intention using logistic regression
2023 · Thangaraja Arumugam, S. Shahul Hameed, et al. · International Journal of Management and Enterprise Development · 17
Multidimensional scale of perceived social support: validity and reliability in the Indian context
2021 · M.A. Sanjeev, Arumugam Thangaraja, et al. · International Journal of Management Practice · 17
COVID-19 Pandemic and Its Brunt on Digital Transformation and Cybersecurity
2022 · Dhanabalan Thangam, Thangaraja Arumugam, et al. · Advances in information security, privacy, and ethics book series · 14
HR Practices and Employee Retention. Leader -Member Exchange (LMX) as a mediator
2019 · Vimala Kadiresan, Thangaraja Arumugam, et al. · International Journal of Engineering and Advanced Technology · 14
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Reputational impact of Covid‐19 pandemic management on World Health Organization among Indian public health professionals
2022 · Suneel Gupta, Neerja Pande, et al. · Journal of Public Affairs · 13
Representing Women Entrepreneurs in Tamil Movies
2022 · Thangaraja Arumugam, S. Sethu, et al. · American Journal of Economics and Sociology · 13
Portraying Women in Advertisements: An Analogy Between Past and Present
2022 · Thangaraja Arumugam, B. Latha Lavanya, et al. · American Journal of Economics and Sociology · 12
Exploring the Medical Representatives’ Perception towards Motivational Measures Implemented by Selected Pharma Companies, Chennai City
2019 · A. K. Subramani, N. Akbar Jan, et al. · Indian Journal of Public Health Research & Development · 12
Pull Factors, Career Anchor and Turnover of Academicians in Malaysian Higher Education
2016 · Vimala Kadiresan, Thangaraja Arumugam, et al. · Journal of International Business and Economics · 12
Big Data in Driving Greener Social Welfare and Sustainable Environmental Management
2023 · Thangaraja Arumugam, K. M. Ashifa, et al. · Advances in business information systems and analytics book series · 8
Preference and Promoting of E-Learning as a Training Medium in the Hospitality Industry with Special Reference to Four and Five Star Hotels in Tamil Nadu – India
2016 · Renju Mathai, Thangaraja Arumugam · International Journal of Business Administration · 8
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When brands show a human side, hearts open a wide! Enhancing prosocial behavior through anthropomorphized brand messaging in cause related marketing
2024 · L. Durgha Devi, Thangaraja Arumugam · Frontiers in Communication · 6
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Impact of sustainability education on senior student attitudes and behaviors: evidence from India
2024 · Sanjeev M.A., Reena Agrawal, et al. · International Journal of Sustainability in Higher Education · 6
An empirical verification of the proposed distributor marketing intelligence system model
2024 · Thangaraja Arumugam, M.A. Sanjeev, et al. · International Journal of Business Information Systems · 6
Women in Oppressive Societies as Portrayed in Kollywood Movies
2022 · V. Kalyani, Thangaraja Arumugam, et al. · American Journal of Economics and Sociology · 6
Works count: 74
Citation count: 485
H-index: 14
I10-index: 19
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