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Hyuk Jun Cheong

Observed name: Hyukjun Cheong
Institution: Inje University
ORCID: 0000-0003-1858-7455
Observed ORCID: 0000-0003-1858-7455
OpenAlex ID: A5089579597
Consumers’ Reliance on Product Information and Recommendations Found in UGC
2008 · Hyuk Jun Cheong, Margaret A. Morrison · Journal of Interactive Advertising · 364
Posting, Lurking, and Networking: Behaviors and Characteristics of Consumers in the Context of User-Generated Content
2013 · Margaret A. Morrison, Hyuk Jun Cheong, et al. · Journal of Interactive Advertising · 49
U.S. and Korean Consumers: A Cross-Cultural Examination of Product Information-Seeking and -Giving
2020 · Hyuk Jun Cheong, Sufyan Mohammed-Baksh · Journal of Promotion Management · 19
Updating the Foote, Cone & Belding Grid
2020 · Hyuk Jun Cheong, Yunjae Cheong · Journal of Advertising Research · 17
U.S. consumer m-commerce involvement: Using in-depth interviews to propose an acceptance model of shopping apps-based m-commerce
2019 · Hyuk Jun Cheong, Sufyan Mohammed-Baksh · Cogent Business & Management · 16
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Spiral of Silence in an Algorithm-Driven Social Media Content Environment: Conceptual Framework and Research Propositions
2022 · Hyuk Jun Cheong, Sufyan M. Baksh, et al. · KOME · 10
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Purchase Situations and Information-Seeking in Brand-Related User-Generated Content
2021 · Hyuk Jun Cheong, Sufyan Mohammed-Baksh · Journal of Promotion Management · 10
Perfect Mothers? The Description of Mothers in Food Advertising
2020 · Jinhee Lee, Ji Mi Hong, et al. · Journal of Promotion Management · 9
Exploring the Relationship between Consumer Knowledge and Skepticism towards Pro-Environmental Advertising: An Empirical Investigation
2024 · Jinhee Lee, Hyuk Jun Cheong · KOME · 7
How do consumers in the Web 2.0 era get information? Social media users’ use of and reliance on traditional media
2015 · Hyukjun Cheong, Jin Seong Park · Journal of Marketing Analytics · 3
Purchase Decision Type Influences on Consumers’ Reliance: Brand-Related User-Generated Content
2016 · Hyuk Jun Cheong · 2
Millennials’ use of social media and its impact on communication skills
2024 · Breanna Forgione, Hyuk Jun Cheong, et al. · Atlantic Journal of Communication · 1
Hedonic and Utilitarian Products for the 21st Century: Classification of Modern Product Categories
2025 · Jin-A Choi, Sufyan M. Baksh, et al. · ASIA MARKETING JOURNAL
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(提携研究機関誌からの論文紹介 The Advertising Research Foundation 『Journal of Advertising Research』より)
2021 · Hyuk Jun Cheong, Yunjae Cheong · 日経広告研究所報
The Effect of Mobile Phone Use on Social Interactions among Millennials: An Ethnographic Study
2019 · Michael P. LaBella, Sufyan Mohammed-Baksh, et al. · Advances in Social Science and Culture
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The Effect of the Cross-Media Campaigns in Television and Social Media using #Hashtag
2019 · Hyein Jee, Yunjae Cheong, et al. · Advertising Research
A Comparison of US and Korean Consumers: A Cross-Cultural Study of Brand-Related UGC Found in Discussion Boards of Product Review Sites
2008 · Hyuk Jun Cheong
Works count: 17
Citation count: 507
H-index: 8
I10-index: 7
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