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Kateřina Matušínská

Observed names: K. Matusinska, K. Matušínská, Katerina Matusinska, Kateřina Matušínskáą
Observed institution: Silesian University in Opava
ORCID: 0000-0002-0957-2860
Observed ORCID: 0000-0002-0957-2860
OpenAlex ID: A5089642786
Marketing mix of financial services from the customers perspective
2017 · Veronika Braciníková, Kateřina Matušínská · Forum Scientiae Oeconomia · 15
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Rational and emotional aspects of consumer behaviour
2021 · Kateřina Matušínská, Šárka Zapletalová · Forum Scientiae Oeconomia · 10
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Clustering of Millennials by Brand Perceptions in Relation to Demographic Factors
2020 · Veronika Braciníková, Kateřina Matušínská · Central European Business Review · 7
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Consumer Perception of Regional Brands in Czechia in 2021
2022 · Michal Stoklasa, Kateřina Matušínská · Scientific Papers of the University of Pardubice. Series D, Faculty of Economics and Administration · 6
The appeals and level of involvement influencing purchasing decision
2022 · Kateřina Matušínská, Michal Stoklasa · Management & Marketing · 3
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Advertising Strategy According to the Concept of the Fcb Model in the Conditions of the Various Generations
2021 · Kateřina Matušínská, Michal Stoklasa · E+M Ekonomie a Management · 3
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Brand Meaning for Consumers From Dissimilar Generations
2020 · Veronika Braciníková, Kateřina Matušínská · Scientific Papers of the University of Pardubice. Series D, Faculty of Economics and Administration · 3
Corporate Image of Banks from the Generation Y Perspective
2018 · Veronika Braciníková, Kateřina Matušínskáą · Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis · 3
Marketing Perception of Selected Customers' Segment in the Financial Services Market
2015 · Kateřina Matušínská · Acta academica karviniensia · 3
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The State of Strategic Marketing Application in Czech Small and Medium-Sized Enterprises
2019 · Kateřina Matušínská, Michal Stoklasa · Scientific Annals of Economics and Business · 2
Purchasing Behaviour of Czech Singles and Its Consequences on Marketing Communication Effectiveness
2016 · Martin Klepek, Kateřina Matušínská · Acta academica karviniensia · 2
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Fluence of Product Leaflets on Purchasing Behaviour in Times of Crisis
2015 · Halina Starzyczná, Michal Stoklasa, et al. · Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis · 2
Knowledge of regional brands in Moravian-Silesian Region
2014 · Michal Stoklasa, Halina Starzyczná, et al. · International Colloquium on Regional Sciences · 2
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Aspekty marketingové komunikace vysoké školy vzhledem k získání nových zákazníků
2011 · Miroslava Vaštíková, Kateřina Matušínská, et al. · Digital Library (University of West Bohemia) · 2
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The differences in degree of identification with the brands among generations
2018 · Veronika Braciníková, Kateřina Matušínská · RePEc: Research Papers in Economics · 1
Czech Singles in the Market of Services
2016 · Martin Klepek, Kateřina Matušínská · Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis · 1
Marketing communication effects on the specific segment of Czech singles
2016 · Martin Klepek, Kateřina Matušínská · Digitalni Knihovna (Univerzita Pardubice) · 1
Satisfaction Rate of the Small and Medium Enterprises With the Corporate Environment of a Municipality
2014 · Miroslava Vaštíková, Kateřina Matušínská · Acta academica karviniensia · 1
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Adapting the FCB model: Strategic insights for effective marketing communication in Czechia
2026 · Katerina Matusinska, Michal Stoklasa · E+M Ekonomie a Management
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Unlocking Generation Y: Market Segmentation via Lifestyle Insights
2023 · Veronika Kopřivová, Kateřina Matušínská · Communication Today
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Marketing Approach in Financial Services Area
2017 · Veronika Braciníková, Kateřina Matušínská · RePEc: Research Papers in Economics
Factors influencing marketing communication perception by singles in Czech Republic
2015 · Martin Klepek, Kateřina Matušínská · RePEc: Research Papers in Economics
Marketing Approach to Consumers 50 + In the Czech Republic
2015 · Kateřina Matušínská · Journal of Marketing Research and Case Studies
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Purchasing Habits of Specific Target Group �czech Singles� With Emphasis on the Distribution Channels
2015 · Katerina Matusinska · SGEM International Multidisciplinary Scientific Conferences on Social Sciences and Arts
Customers 50+ Behavior In The Financial Market In The Czech Republic
2015 · K. Matušínská, H. Starzyczná, et al. · Zenodo (CERN European Organization for Nuclear Research)
Works count: 32
Citation count: 67
H-index: 4
I10-index: 2
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