Author

Mingkai Chen

Institutions: Central Philippine University, Jiangxi Institute of Applied Science and Technology

Observed institutions: Central Philippine University, Jiangxi Institute of Applied Science and Technology

ORCID: 0009-0003-6730-7330

Observed ORCID: 0009-0003-6730-7330

OpenAlex ID: A5089726850

Exploring international student experiences in Chinese universities: Evaluating the influence of student experience on university brand equity

2025 · Mingkai Chen, Rowena M Libo-On · International Journal of Education and Practice · 2

Impacts of Internationalization Strategies on Brand Positioning in Chinese Private Higher Educational Institutions: Assessing the Stakeholders’ Perspective

2025 · Mingkai Chen, Rowena M. Libo-on · Journal of Global Research in Education and Social Science · 1

Stakeholders' Assessment of Brand and Strategic Positioning and Internationalization in a Private Higher Educational Institution

2025 · Mingkai Chen, Rowena Libo-on · Psychology and Education A Multidisciplinary Journal

Works count: 3

Citation count: 3

H-index: 1

I10-index: