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Nora Sharkasi

Observed names: Sharkasi Nour, Sharkasi, Nora
ORCID: 0000-0002-1157-0979
Observed ORCID: 0000-0002-1157-0979
OpenAlex ID: A5089806262
A modified CRITIC with a reference point based on fuzzy logic and hamming distance
2022 · Nora Sharkasi, Saeid Rezakhah · Knowledge-Based Systems · 68
A sustainable step forward: Exploring factors influencing the purchase intentions towards remanufactured products using fsQCA
2024 · Nora Sharkasi, Peter De Maeyer, et al. · Journal of Retailing and Consumer Services · 46
Culture and regional innovation performance: an exploration in China
2018 · Hemin Song, Yingying Zhang-Zhang, et al. · Chinese Management Studies · 29
A cross-cultural meta-analysis of transformational leadership- performance outcomes relationship
2025 · Gomaa Agag, Ziad Hassan Abdelmoety, et al. · International Studies of Management and Organization · 28
How does risk interplay with trust in pre-and post-purchase intention to engage: PLS-SEM and ML classification approach
2024 · Nora Sharkasi, Gomaa Agag · Journal of Marketing Analytics · 25
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Sequential Mediation of Parasocial Relationships for Purchase Intention: Pls-Sem and Machine Learning Approach
2023 · Nora Sharkasi, Saeid Rezakhah · SSRN Electronic Journal · 25
Myanmar’s tourism
2019 · Aye Aye Myat, Nora Sharkasi, et al. · Benchmarking An International Journal · 20
Digital Transformation Induced by the Covid-19 Pandemic
2021 · Sankhani Hemachandra, Nora Sharkasi · Springer proceedings in business and economics · 15
Unpacking marketing agility: Effects on customer mindset metrics and hotel performance under technological dynamism and structural flux
2026 · Gomaa Agag, Mohamed Ali, et al. · Tourism Management · 11
A comparative paradigm of sequential mediation models of influencers’ credibility using PLS-SEM with machine learning
2025 · Nora Sharkasi, Saeid Rezakhah, et al. · Journal of Marketing Analytics · 10
Ensuring a Sustainable Hospitality and Tourism Industry in the COVID-19 Era: Using an Open Market Valuation Technique
2022 · Ziad H. Abdelmoety, Hawazen Alamoudi, et al. · Sustainability · 10
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Development of Enhanced Marketing Flexibility by Optimally Allocating Sales Campaign Days for Maximizing Total Expected Sales
2014 · Sharkasi Nour, Ushio Sumita, et al. · Global Journal of Flexible Systems Management · 9
Analysis of the Impact of Brand Fit on Perceived Credibility of Social Media Influencers by European Millennials
2022 · Anna Schneewind, Nora Sharkasi · Springer proceedings in business and economics · 8
Export Potential Analysis of Vietnamese Bottled Coconut Water by Incorporating Criteria Weights of MCDM into the Gravity of Trade Model
2023 · Nora Sharkasi, Nguyen Vo Hien Chau, et al. · Sustainability · 7
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The Acceleration of Digital Maturity during the COVID-19 Pandemic in the Retail Industry in Sri Lanka
2022 · Sankhani Hemachandra, Nora Sharkasi · Business, management and economics · 3
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Clustering sparse product-interaction data: a cosine-versus hamming-distance approach to churn prediction
2026 · Qiantianhong Wu, Nora Sharkasi · Journal of Marketing Analytics · 1
Towards an Understanding of the Intention to Engage on Facebook
2021 · Diep Ngoc Nguyen, Nora Sharkasi · Springer proceedings in business and economics · 1
Consumer pro-environmental purchase intention dataset
2026 · Sharkasi, Nora · DRYAD
The Effect of Covid-19 Pandemic on Client’s Equity: The Case of a Senegalese Telecommunication Company
2021 · Nora Sharkasi, Thioro Ndiaye · Springer proceedings in business and economics
Works count: 19
Citation count: 316
H-index: 10
I10-index: 11
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