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François Marticotte

Observed names: Francois Marticotte, Marticotte, François
OpenAlex ID: A5089896868
e‐WOM Scale: word‐of‐mouth measurement scale for e‐services context
2010 · Isabelle Goyette, Line Ricard, et al. · Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration · 699
The impact of brand evangelism on oppositional referrals towards a rival brand
2016 · Francois Marticotte, Manon Arcand, et al. · Journal of Product & Brand Management · 135
Schadenfreude, attitude and the purchase intentions of a counterfeit luxury brand
2017 · François Marticotte, Manon Arcand · Journal of Business Research · 114
Blending the past and present in a retro branded music concert: the impact of nostalgia proneness
2018 · Damien Hallegatte, Myriam Ertz, et al. · Journal of Product & Brand Management · 40
Does Holbrook's Nostalgia Index Measure Nostalgia Proneness?
2014 · Damien Hallegatte, François Marticotte · 9
L'approche relationnelle dans le secteur des services
2008 · Line Ricard, François Marticotte · Gestion · 5
e‐WOM scale : Une échelle de mesure du bouche‐à‐oreille dans un contexte de services électroniques
2010 · Isabelle Goyette, Line Ricard, et al. · Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration · 4
Nostalgia’s Role in Retromarketing
2016 · Damien Hallegatte, François Marticotte · Developments in marketing science: proceedings of the Academy of Marketing Science · 3
The aftermath of the latest labour conflict in the National Hockey League: the impact on brand equity
2008 · Francois Marticotte, Serge Carrier · International Journal of Sport Management and Marketing · 3
The Nurturing of Relationships in Commercial and Retail Banking
2000 · Kenneth Blanchard, Jean Perrien, et al. · Journal of Professional Services Marketing · 3
The Brand Personality of a Copycat Product: The Case of Tribute Bands
2015 · François Marticotte · Developments in marketing science: proceedings of the Academy of Marketing Science · 2
Which Personality Traits are Promoted by Managers? the Brand Personality of National and International Brands from the Supply Side
2015 · François Marticotte · Developments in marketing science: proceedings of the Academy of Marketing Science · 1
The nurturing of relationships in commercial and retail banking
2000 · Kenneth Blanchard, Jean Perrien, et al. · Services Marketing Quarterly · 1
L'importance des frais de service dans le choix d'une institution financière
1995 · François Marticotte, Jean Perrien · Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration · 1
Les déterminants de la structure du département de marketing
1995 · François Marticotte, Jean Perrien · Recherche et Applications en Marketing (French Edition) · 1
Rock on! Factors Influencing the Brand Equity of the International Comeback Rock Groups
2015 · François Marticotte, Damien Hallegatte · Developments in marketing science: proceedings of the Academy of Marketing Science
The Decision Process in the Selection of a Wedding Gown
2014 · Francois Marticotte · Developments in marketing science: proceedings of the Academy of Marketing Science
Conceptualisation du Fan Sportif sous l'angle de la « Normalité » vers un Modèle intégrateur
2009 · Julien Bousquet, François Marticotte · ASAC
L'exportation des créations vestimentaires dans un contexte de mondialisation des marchés : un profil des activités commerciales des entreprises québécoises
2001 · François Marticotte · Gestion
Works count: 20
Citation count: 1,020
H-index: 5
I10-index: 4
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