Author

Ruonan Tu

Observed name: RuoNan Tu

Institution: Wenzhou Polytechnic

Observed institutions: Changwon National University, Wenzhou Polytechnic

ORCID: 0000-0001-8256-6259

Observed ORCID: 0000-0001-8256-6259

OpenAlex ID: A5089972834

Repurchase intentions of new e-commerce users in the COVID-19 context: The mediation role of brand love

2022 · Yi Ding, Ruonan Tu, et al. · Frontiers in Psychology · 45

Travel intentions of travelers in the COVID-19 context: The moderation of fear of COVID-19

2023 · Ruonan Tu, Sung Kyu Park, et al. · Frontiers in Psychology · 13

Does Emotional Labor Trigger Turnover Intention? The Moderating Effect of Fear of COVID-19

2023 · Tingting Zhu, Sung Kyu Park, et al. · Sustainability · 7

Why viewers engage in sports live streaming: the psychological pathways from SMI characteristics to participative and sharing behaviors

2026 · Yi Ding, Beili Tu, et al. · Frontiers in Psychology · 1

A Study on the Methodology of CMB Test in Empirical Analysis

2023 · Ruonan Tu, Yi Ding, et al. · Journal of Distribution and Logistics · 1

Impact of export stress on consumer perception and attribution of corporate social responsibility

2026 · Kai Ning, Ruonan Tu · Social Behavior and Personality An International Journal

How AI service persona drift erodes consumer trust through relationship discontinuity

2026 · Luote Dai, Ruonan Tu, et al. · Journal of Retailing and Consumer Services

Unlocking Audience Engagement in Sports Livestreaming: How Influencer Attributes Cultivate Emotional Bonds and Drive Participatory Behavior

2026 · RuoNan Tu · Journal of Physical Education Recreation & Dance

Works count: 8

Citation count: 67

H-index: 3

I10-index: 2