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Valerio Stallone

Observed name: Stallone, Valerio
ORCID: 0000-0002-1014-1830
Observed ORCID: 0000-0002-1014-1830
OpenAlex ID: A5090015006
Esports Sponsorship: An Empirical Examination of Esports Consumers’ Perceptions of Non-Endemic Sponsors
2020 · Marcel Huettermann, Galen T. Trail, et al. · Journal of Global Sport Management · 95
Applications of Blockchain Technology in marketing—A systematic review of marketing technology companies
2021 · Valerio Stallone, Martin Wetzels, et al. · Blockchain Research and Applications · 92
Enhancing Digital Advertising with Blockchain Technology
2023 · Valerio Stallone, Martin Wetzels, et al. · Journal of Interactive Marketing · 38
The Digital Advertising Ecosystem – Status Quo, Challenges and Trends
2020 · Nerma Gusic Nerma Gusic, Valerio Stallone · IADIS International Conference on e-Society (ES) · 11
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Who Ate All Our Cookies? Investigating Publishers’ Challenges Caused by Changes in Third-party Cookie Tracking
2022 · Valerio Stallone, Aline Gägauf, et al. · International Conference on Web Information Systems and Technologies · 9
Video Production and Distribution Platform in Swiss Sports Teams: An Analysis of Acceptance and Willingness to Pay
2021 · Marcel Huettermann, Fabian Haefliger, et al. · Frontiers in Sports and Active Living · 7
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The Digital Advertising Ecosystem Visualization – Literature Review
2019 · Valerio Stallone, Michael Klaas · IADIS International Conference on e-Society (ES) · 7
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Aspects for Implementations of Decentralized Autonomous Organizations (DAO) in Switzerland
2024 · Moë Caviezel, Florian Spychiger, et al. · Lecture notes in networks and systems · 4
No Ad Blockers for Old Men? Demographic Evidence for Ad Blocker Usage From Germany
2019 · Valerio Stallone · 2
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Now You See Me: A Quantitative Study on the Effects of Ad Blocker Usage on Users’ Brand Perception
2021 · Valerio Stallone, Anna Rozumowski, et al. · Smart innovation, systems and technologies · 1
The Application of Blockchain Technology in Loyalty Programs
2020 · Valerio Stallone, Anja Collenberg, et al. · 1
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Perception and Recognition of Native Advertising
2020 · Valerio Stallone · IADIS International Conference on e-Society (ES) · 1
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The Digital Advertising Conceptual Flow: A Literature Review
2019 · Valerio Stallone · Smart innovation, systems and technologies · 1
Komplexität und Dynamik im Marketing : Swiss Marketing Leadership Studie 2019
2019 · Heierli, Reto, Furchheim, Pia, et al. · Zürcher Hochschule für Angewandte Wissenschaften digital collection (Zurich University of Applied Sciences) · 1
The Image That Was Never Taken: GenAI Imagery and Brand Authenticity at SBB
2026 · Anna Victoria Rozumowski, Adele Dörner, et al. · Advances in computational intelligence and robotics book series
Agentic Marketing: Neue Spielregeln und/oder neues Spielbrett?
2026 · Giorgio, Simone, Stallone, Valerio · Zenodo (CERN European Organization for Nuclear Research)
Balancing Potential and Ethics: A Comprehensive Exploration of AI in Marketing
2026 · Gioia Volkmar, Valerio Stallone, et al. · Developments in marketing science: proceedings of the Academy of Marketing Science
Balancing potential and ethics : a comprehensive exploration of AI in marketing
2025 · Volkmar, Gioia, Stallone, Valerio, et al. · Zürcher Hochschule für Angewandte Wissenschaften digital collection (Zurich University of Applied Sciences)
Exploring the 5 V Manifestations of ArtTech
2025 · Gianluca Galeno, Valerio Stallone, et al. · Smart innovation, systems and technologies
Generation Y Health Care Professionals and Their Acceptance of Chatbots
2024 · Anja Zwicky, Valerio Stallone, et al. · Lecture notes in networks and systems
Blockchain reactions: the marketing trek from knowledge to decision
2024 · Valerio Stallone · Research Publications (Maastricht University)
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Automated Consulting Services—Perspectives of Customers, Consultants and Companies
2024 · Nadine Stahl, Marcel Huettermann, et al. · Smart innovation, systems and technologies
How Much Are Our Customers Worth? Investigating the Ease of Use and Usefulness of Data Coopetition for SME
2023 · Tania Kaya, Valerio Stallone · Smart innovation, systems and technologies
Do Not Trust Me: How News Readers Perceive and Recognize Native Advertising
2020 · Stallone, Valerio · IADIS INTERNATIONAL JOURNAL ON WWW/INTERNET
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Do Not Hate the Players the Digital Advertising Ecosystem and Its Actors
2019 · Valerio Stallone
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Works count: 39
Citation count: 271
H-index: 7
I10-index: 4
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