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Author

Yvette Sterbenk

Observed names: Sterbenk, Yvette, Yvette M. Sterbenk
Institution: Ithaca College
Observed institution: Ithaca College
ORCID: 0000-0002-2965-2251
Observed ORCID: 0000-0002-2965-2251
OpenAlex ID: A5090153020
Is Femvertising the New Greenwashing? Examining Corporate Commitment to Gender Equality
2021 · Yvette Sterbenk, Sara Champlin, et al. · Journal of Business Ethics · 242
How brand-cause fit shapes real world advertising messages: a qualitative exploration of ‘femvertising’
2019 · Sara Champlin, Yvette Sterbenk, et al. · International Journal of Advertising · 162
Selling Feminism: How Female Empowerment Campaigns Employ Postfeminist Discourses
2019 · Kasey Windels, Sara Champlin, et al. · Journal of Advertising · 156
Silence has no place: a framing analysis of corporate statements about racial inequity, immigration policy and LGBTQ rights
2021 · Yvette M. Sterbenk, Jamie Ward, et al. · Corporate Communications An International Journal · 26
Agencies as Agents of Change: Considering Social Responsibility in the Advertising Curriculum
2018 · Sara Champlin, Yvette Sterbenk · Journal of Advertising Education · 10
Exploring critical issues in event planning through a group research and jigsaw presentation project
2022 · Yvette Sterbenk · Journal of Hospitality Leisure Sport & Tourism Education · 1
Corporate Advocacy: A Strategic Communications Approach
2025 · Yvette Sterbenk · Routledge eBooks
Marketing Communications
2025 · Yvette Sterbenk · Routledge eBooks
Works count: 10
Citation count: 597
H-index: 5
I10-index: 5
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