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Melanie Herfort
Observed name:
Herfort, Melanie
Institution:
Stuttgart Media University
Observed institutions:
Stuttgart Media University,
University of Bayreuth
ORCID:
0000-0003-2202-3046
Observed ORCID:
0000-0003-2202-3046
OpenAlex ID:
A5090220452
The dark side of the media agency industry: value destruction and co-destruction in a B2B context
2022
·
Melanie Herfort
, Reinhard E. Kunz
, et al.
·
Journal of Media Business Studies
·
4
The bright and dark sides of value co-creation using generative AI: A survey of decision-makers in German advertising, communication and media agencies
2025
·
Castulus Kolo
, Tamara Ranner
, et al.
·
Journal of brand strategy
·
2
AI and creativity in advertising agencies: From the acceleration of workflows to transformation of value dynamics
2026
·
Castulus Kolo
, Melanie Herfort
, et al.
·
Journal of AI, robotics & workplace automation.
Haben wir den Kern der Medienökonomie verloren? Oder ist er nur woanders?
2026
·
Christian-Mathias Wellbrock
, Melanie Herfort
·
MedienWirtschaft
Business characteristics of network and independent media agencies: A case study
2025
·
Melanie Herfort
, Reinhard E. Kunz
, et al.
·
Journal of Media Business Studies
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Works count:
8
Citation count:
16
H-index:
2
I10-index:
1
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