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Garima Malik

A systematic and bibliometric review of the financial well-being: advancements in the current status and future research agenda
2022 · Dharmendra Singh, Garima Malik · International Journal of Bank Marketing · 101
The attitude and purchasing of female consumers towards green marketing related to cosmetic industry
2018 · Aakanksha Singhal, Garima Malik · Journal of Science and Technology Policy Management · 88
Impact of Celebrity Endorsements and Brand Mascots on Consumer Buying Behavior
2014 · Garima Malik, Abhinav Guptha · Journal of Global Marketing · 88
Extended expectation-confirmation model to predict continued usage of ODR/ride hailing apps: role of perceived value and self-efficacy
2019 · Garima Malik, A. Sajeevan Rao · Information Technology & Tourism · 85
Understanding the Psychology Behind Panic Buying: A Grounded Theory Approach
2020 · Amandeep Kaur, Garima Malik · Global Business Review · 82
Explaining customer’s continuance intention to use mobile banking apps with an integrative perspective of ECT and Self-determination theory
2018 · Rajeev Ranjan Kumar, D Israel, et al. · Pacific Asia journal of the Association for Information Systems · 80
Influence of celebrity, destination and tourist personality on destination attachment and revisit intention: Moderating roles of endorsement embeddedness, destination crowding and gender
2022 · Debasis Pradhan, Tapas Ranjan Moharana, et al. · Journal of Destination Marketing & Management · 68
FinTech effect: measuring impact of FinTech adoption on banks' profitability
2021 · Garima Malik, Vipin Jain, et al. · International Journal of Management Practice · 66
Gamification in tourism research: A systematic review, current insights, and future research avenues
2023 · Debasis Pradhan, Garima Malik, et al. · Journal Of Vacation Marketing · 58
Personality matters: does an individual's personality affect adoption and continued use of green banking channels?
2022 · Garima Malik, Dharmendra Singh · International Journal of Bank Marketing · 55
Impact of Digitalization on Indian Rural Banking Customer: With Reference to Payment Systems
2019 · Renu Singh, Garima Malik · Emerging Economy Studies · 49
Examining factors influencing Indian customers’ intentions and adoption of internet banking: Extending TAM with electronic service quality
2019 · Amandeep Kaur, Garima Malik · Innovative Marketing · 35
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Gamification and customer brand engagement: a review and future research agendas
2024 · Garima Malik, Debasis Pradhan, et al. · Marketing Intelligence & Planning · 33
A systematic review and research agenda on the causes and consequences of financial overconfidence
2024 · Dharmendra Singh, Garima Malik, et al. · Cogent Economics & Finance · 32
Fostering social sustainability: unveiling HR’s power in enhancing employee resilience via social exchange and broaden-and-build theories
2024 · Garima Malik, Pratibha Singh · Employee Relations · 32
Factors Affecting Consumer Adoption of Mobile Apps in NCR: A Qualitative Study
2019 · Neerja Arora, Garima Malik, et al. · Global Business Review · 30
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An Empirical Study on Behavioral Intent of Consumers in Online Shopping
2013 · Garima Malik, Abhinav Guptha · Business Perspectives and Research · 30
How does gameful experience foster customer engagement and brand advocacy? Consumer insights into branding in e-tail
2025 · Garima Malik, Debasis Pradhan · Journal of Consumer Marketing · 28
Do Green Attributes of Destination Matter? The Effect on Green Trust and Destination Brand Equity
2021 · Garima Malik, Kishore Kumar Gangwani, et al. · Event Management · 28
An Examination of the relationship between Health and Economic Growth
2006 · Garima Malik · RePEc: Research Papers in Economics · 26
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Overconfidence bias among retail investors: A systematic review and future research directions
2024 · Dharmendra Singh, Garima Malik, et al. · Investment Management and Financial Innovations · 22
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Technological sensing and response capabilities as drivers for radical innovation in the context of apocalyptic uncertainty
2023 · Garima Malik, Piyush Sharma, et al. · R and D Management · 19
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A localized and humanized approach to chatbot banking companions: implications for financial managers
2025 · Richa Misra, Garima Malik, et al. · Management Decision · 16
Go Digital! Determinants of Continuance Usage of Mobile Payment Apps: Focusing on the Mediating Role of Gamification
2022 · Garima Malik, Dharmendra Singh · Pacific Asia journal of the Association for Information Systems · 16
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Leveraging gamification for tourism marketing activities: Toward a comprehensive conceptual model
2024 · Garima Malik, Piyush Sharma, et al. · Journal Of Vacation Marketing · 10
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Works count: 85
Citation count: 1,324
H-index: 21
I10-index: 26
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