Author

Tsai‐Lien Yeh

Observed names: Tsai Lien Yeh, Tsai lien Yeh, Tsai-Lien Yeh, Tsai-lien Yeh, Yeh Tsai-Lien, Yeh, Tsai-Lien

Institution: Ming Chuan University

Observed institutions: Ming Chuan University, Hsing Wu University, National Taipei University

ORCID: 0000-0001-9305-1840

Observed ORCID: 0000-0001-9305-1840

OpenAlex ID: A5090397862

A comparative study of energy utilization efficiency between Taiwan and China

2010 · Tsai-lien Yeh, Tser-yieth Chen, et al. · Energy Policy · 162

The impact of Internet celebrity characteristics on followers' impulse purchase behavior: the mediation of attachment and parasocial interaction

2021 · Tser Yieth Chen, Tsai Lien Yeh, et al. · Journal of Research in Interactive Marketing · 153

A study of efficiency evaluation in Taiwan’s banks

1998 · Tser-Yieth Chen, Tsai-Lien Yeh · International Journal of Service Industry Management · 109

Effect of channel integration quality on consumer responses within omni-channel retailing

2022 · Tser Yieth Chen, Tsai Lien Yeh, et al. · Asia Pacific Journal of Marketing and Logistics · 56

The drivers of desirability in scarcity marketing

2020 · Tser Yieth Chen, Tsai Lien Yeh, et al. · Asia Pacific Journal of Marketing and Logistics · 56

Off-balance sheet activities and cost inefficiency in Taiwan's Banks

2005 · Pang-tien Lieu, Tsai-lien Yeh, et al. · Service Industries Journal · 54

Investigating the funding success factors affecting reward-based crowdfunding projects

2019 · Tsai-Lien Yeh, Tser-Yieth Chen, et al. · Innovation · 50

How different advertising formats and calls to action on videos affect advertising recognition and consequent behaviours

2018 · Tser-Yieth Chen, Tsai-Lien Yeh, et al. · Service Industries Journal · 41

Impacts on Online Impulse Purchase through Perceived Cognition

2017 · Tser-Yieth Chen, Tsai-Lien Yeh, et al. · Journal of International Consumer Marketing · 23

Factors influencing brand association

2013 · Tser‐Yieth Chen, Tsai‐Lien Yeh, et al. · 22

Capital structure and cost efficiency in the Taiwanese banking industry

2010 · Tsai-Lien Yeh · Service Industries Journal · 22

Bank loan loss provision decisions: Empirical analysis of Taiwanese banks

2010 · Tsai-lien Yeh · Journal of Financial Services Marketing · 15

The influence of self-disclosure micro-celebrity endorsement on subsequent brand attachment: from an emotional connection perspective

2023 · Chen Tser-Yieth, Yeh Tsai-Lien, et al. · Service Industries Journal · 14

Comparison of Power Plants Efficiency among 73 Countries

2013 · Tser-Yieth Chen, Tsai-Lien Yeh, et al. · Journal of Energy · 13

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Trust-Building Mechanisms and Relationship Capital

2011 · Tser-Yieth Chen, Tsai-Lien Yeh, et al. · Journal of Relationship Marketing · 12

Enhancing value‐in‐use in the FinTech innovation context

2022 · Tser‐Yieth Chen, Tsai‐Lien Yeh · Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration · 4

Incorporating greenhouse gas effects to evaluate energy efficiency in China

2010 · Tsai-Lien Yeh, Tser-Yieth Chen, et al. · International Journal of Sustainable Development & World Ecology · 4

Storytelling and Brand Identity in Cultural Digital Archives Industry

2014 · Tser‐Yieth Chen, Tsai‐Lien Yeh, et al. · International journal of information and management sciences · 3

How substitute scarcity appeals effect on experiential gift’s purchase intention?

2022 · Tser-Yieth Chen, Tsai Lien Yeh, et al. · Chinese Management Studies · 2

Influence Factors of Taiwan Sky Lantern Cultural Product: Cause and Consequence Factors of Cultural Product in Cultural and Creative Industry: a Case of Sky Lantern in Pengxi.

2013 · Tser‐Yieth Chen, Tsai‐Lien Yeh, et al. · The Far East Journal of Psychology and Business · 2

Strategic alliances and hotel efficiency in Taiwan

2012 · Tsai Lien Yeh, Tser Yieth Chen, et al. · International Journal of Business Performance Management · 2

Efficiency and productivity growth in Taiwanese banking

2008 · Tsai lien Yeh · International Journal of Financial Services Management · 1

Content Performance and Flow Performance in Online Hotel Booking

2019 · Tsai‐Lien Yeh, Tser‐Yieth Chen, et al.

The Impact of Brand Value to Strengthen Relationship Value-Evidence of Airline Industry in Taiwan

2017 · Tser‐Yieth Chen, Tsai‐Lien Yeh, et al.

Using Cultural Products and Cultural Landscapes to Promotion Globalization of Cultural and Creative Ceramics Industry in Yingge

2013 · Tser‐Yieth Chen, Tsai‐Lien Yeh, et al.

Works count: 30

Citation count: 820

H-index: 13

I10-index: 15