Author

Erik Ernesto Vazquez

Observed names: Vazquez, Erik Ernesto, Vázquez Fernández, Erik Eduardo

Institutions: Pôle Léonard de Vinci, Centre Européen de Recherche en Economie Financière et Gestion des Entreprises, ICN Business School Nancy-Paris-Berlin, Université de Lorraine, Universidad de Colima

Observed institutions: Universidad Anáhuac, Pôle Léonard de Vinci, Centre Européen de Recherche en Economie Financière et Gestion des Entreprises, ICN Business School Nancy-Paris-Berlin, Universidad Politécnica de Victoria, University of Monterrey, Université de Lorraine, Universidad de Colima

ORCID: 0000-0002-7592-1571

Observed ORCID: 0000-0002-7592-1571

OpenAlex ID: A5090586436

Images, reviews, and purchase intention on social commerce: The role of mental imagery vividness, cognitive and affective social presence

2023 · Erik Ernesto Vazquez, Chirag Patel, et al. · Journal of Retailing and Consumer Services · 106

Effects of enduring involvement and perceived content vividness on digital engagement

2019 · Erik Ernesto Vazquez · Journal of Research in Interactive Marketing · 69

Effect of an e-retailer’s product category and social media platform selection on perceived quality of e-retail products

2020 · Erik Ernesto Vazquez · Electronic Markets · 29

Female advertising models and their body mass index ( BMI ): How does BMI similarity affect perceived product quality?

2023 · Erik Ernesto Vazquez, Reto Felix, et al. · Journal of Consumer Behaviour · 11

Political survival and legislative reselection in Mexico’s chamber of deputies

2024 · Carlos Vázquez-Ferrel, Erik Ernesto Vazquez · Journal of Legislative Studies · 3

Effect of E-Retail Product Category on Performance

2019 · Erik Ernesto Vazquez · Advances in marketing, customer relationship management, and e-services book series · 1

Construcción de deshidratadora solar de alimentos (piña)

2025 · Vázquez Fernández, Erik Eduardo, Ríos Hernández, José Luis, et al. · Zenodo (CERN European Organization for Nuclear Research)

Influence du contexte visuel des publications d’un influenceur sur son attractivité sur les réseaux sociaux : l’importance du naturel et de l’originalité perçus

2025 · Erik Ernesto Vazquez, Chirag Patel, et al. · Recherche et Applications en Marketing (French Edition)

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Context effects of an influencer’s image background on followership in image-sharing social media platforms: The role of perceived naturalness and originality

2025 · Erik Ernesto Vazquez, Chirag Patel, et al. · Recherche et Applications en Marketing (English Edition)

Influence of consumer product categorization on digital sales: The mediating effect of conversion rate

2020 · Vazquez, Erik Ernesto, Davila Ruiz, Diana, et al. · Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)

Online experiments with images of apparel models

2020 · Vazquez, Erik Ernesto · Harvard Dataverse

Works count: 11

Citation count: 219

H-index: 4

I10-index: 4