Author

Sherif Badran

Observed name: Sherif Attia Badran

Institution: Gulf University

Observed institution: Gulf University

ORCID: 0000-0003-3629-4234

Observed ORCID: 0000-0003-3629-4234

OpenAlex ID: A5090614308

COVID-19 Pandemic and Diffusion of Fake News through Social Media in the Arab World

2021 · Hussein Khalifa, Mujeeb Al-Absy, et al. · Arab Media and Society. · 15

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An Unsupervised Machine Learning Model for Discovering the Impact of Social Networks on Students’ Behavior and Health in a COVID-19 Case Study

2024 · Sherif Badran, Mohammad Allaymoun · Technical and vocational education and training · 3

Sponsored advertising on social media and purchase intention: an attitude-mediated TPB–ELM model among Saudi consumers

2026 · Ayshah Alqahtani, Sherif Badran, et al. · Frontiers in Communication · 2

The Impact of Using Artificial Intelligence Technologies in Content Creation on the Effectiveness of Digital Advertising from the Perspective of the Communicator

2025 · Sherif Badran, Mohammed Shabnah, et al. · Studies in systems, decision and control · 2

Beyond Entertainment: Investigating (VOD) Platforms Consumption Habits and Gratifications Among Gulf Youth

2024 · Sherif Badran, Mohammed Mostafa Refaat Moharam, et al. · Studies in systems, decision and control · 2

Financial and media literacy in the digital age: combating financial misinformation in Arab FinTech ecosystems

2026 · Sherif Badran, Abu Bashar · Frontiers in Communication · 1

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Mental Health in the Metaverse: Well-Being Challenges and Strategies for Emerging Markets

2026 · Ashutosh Verma, Sherif Badran, et al. · Palgrave studies of marketing in emerging economies · 1

The Spread of Fake News on Social Media and Its Impact on Bahraini Society: A Study of Causes and Solutions

2025 · Sherif Badran, Ahmed Almusaifer, et al. · Studies in systems, decision and control · 1

Different Platforms, Shared Belonging: Media Preferences, Cultural Identity, and Perceived Online–Offline Self-Discrepancy across Saudi Generations

2026 · Haya Ibrahim Al-Husayni, Sherif Badran · Studies in Media and Communication

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The role of social media in shaping purchasing behavior among consumers in the Kingdom of Bahrain

2026 · Fatima Abdullah Al-Sahhaf, Sherif Badran · Frontiers in Communication

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Digital influence and conscious consumerism: how social media shapes Saudi Women’s Ramadan purchase behavior

2026 · Khuloud Aldakhil, Sherif Badran · Frontiers in Communication

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Artificial intelligence as an unelected authority: Transparency deficits and public trust in digital policy across the Arab context

2026 · Ahmed Samir Hammad, Sherif Attia Badran · Journal of Digital Media & Policy

Developing a Structural Model for Empathetic E-commerce Customer Experiences: Using ISM & MICMAC Analysis

2025 · Abu Bashar, Sherif Badran, et al. · International Conference on Data Analytics for Business and Industry (ICDABI)

Bahraini Journalists’ Reliance on Social Media as a Source for Writing News Release, a Field Study

2025 · Afrah Faraj, Sherif Badran, et al. · Studies in systems, decision and control

Tertiary Students’ Perspectives of ChatGPT for Academic Purposes in the Bahraini Context

2025 · Abdul Qader Emran, Ammar Aldallal, et al. · Studies in systems, decision and control

The Role of AI in Enhancing Professional Performance Among Bahraini Journalists

2025 · Mariam Juma, Sherif Badran, et al. · Studies in systems, decision and control

E-Learning at Gulf University: GDS-Based Descriptive Analysis

2024 · Sherif Badran, Mohammad Allaymoun, et al. · Studies in systems, decision and control

أثر استخدام الوسائط المتعددة في المواقع الرياضية العربية على انتباه المستخدمين لمضامين الصفحة الرئيسة - دراسة شبه تجريبية

2022 · Abdallah Abdelrahim, Sherif Badran, et al. · Arab Media and Society.

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Works count: 19

Citation count: 27

H-index: 2

I10-index: 1