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Phithagorn Thanitbenjasith

Observed name: Thanitbenjasith, Phithagorn
Observed institution: North Chiang Mai University
ORCID: 0000-0002-8967-8285
Observed ORCID: 0000-0002-8967-8285
OpenAlex ID: A5090676462
Influence of contemporary leadership on job satisfaction, organizational commitment, and turnover intention: A case study of the construction industry in Thailand
2017 · Nopphong Kerdngern, Phithagorn Thanitbenjasith · International Journal of Engineering Business Management · 42
How Artificial Intelligence is Helping Businesses Grow and Thrive: The Transformative Role of Artificial Intelligence in Thai B2C Digital Marketing
2024 · Pongsiri Kamkankaew, Phithagorn Thanitbenjasith, et al. · International Journal of Sociologies and Anthropologies Science Reviews · 26
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The Future of Digital Marketing: What Lies Ahead?
2025 · Pongsiri Kamkankaew, Phithagorn Thanitbenjasith, et al. · International Journal of Sociologies and Anthropologies Science Reviews · 19
Thai Higher Education Institutions: Roles and Challenges in Attracting International Talent to Accelerate Thai Competitiveness in the Main Economy and Industry
2024 · Sornnate Areesophonpichet, Ruttiya Bhula-Or, et al. · International Journal of Learning Teaching and Educational Research · 19
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Preparing for Tomorrow's Challenges: Integrating Future Thinking into Crisis Management in Thai Higher Education
2023 · Phithagorn Thanitbenjasith, Pongsiri Kamkankaew · International Journal of Sociologies and Anthropologies Science Reviews · 14
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The Impact of Consumer Perceptions of Privacy and Security Risks on Re-purchasing Intention for Online Shopping in Chiang Mai Province, Thailand
2024 · Tiya Pilakaew, Phithagorn Thanitbenjasith, et al. · International Journal of Sociologies and Anthropologies Science Reviews · 10
Deglobalization and Its Impact on Thai SMEs: Challenges, Opportunities, and Adaptation Strategies
2025 · Pongsiri Kamkankaew, Phithagorn Thanitbenjasith, et al. · International Journal of Sociologies and Anthropologies Science Reviews · 7
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Synergizing Thai Higher Education with Macro-marketing and Circular Economy Principles: A Paradigm Shift in Marketing Education for Sustainable Societal Progress
2023 · Pongsiri Kamkankaew, Phithagorn Thanitbenjasith · International Journal of Sociologies and Anthropologies Science Reviews · 4
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Pedagogic Excellence in Massified Higher Education: Strategies for Inclusive Business Teaching in Thai Universities
2024 · Pongsiri Kamkankaew, Phithagorn Thanitbenjasith, et al. · International Journal of Sociologies and Anthropologies Science Reviews · 3
Brand Trust, Perceived Quality, and Parental Decision-Making: A Study of International School Selection in Chiang Mai
2024 · Dhonlachat Lewis, Phithagorn Thanitbenjasith, et al. · International Journal of Sociologies and Anthropologies Science Reviews · 3
An Analysis of the Crowdfund Syndicates Sector in Thailand: Exploring the Influence of General and Specialized Human Capital on Fundraising Success for Lead Investors
2023 · Pongsiri Kamkankaew, Phithagorn Thanitbenjasith, et al. · International Journal of Sociologies and Anthropologies Science Reviews · 3
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The Construction of Corporate Social Responsibility through Productively Organizational Structures A Case Study in Thai SMEs
2020 · Pongsiri Kamkankaew, Phithagorn Thanitbenjasith, et al. · Academy of Entrepreneurship journal · 3
Organizational Transformation Readiness Attributes: A Development of Self-Assessment Tool for Thai Private Universities Transformational Readiness Assessment towards Strategic Positioning
2020 · Phithagorn Thanitbenjasith, Sornnate Areesophonpichet, et al. · Academy of strategic management journal/Academy of Strategic Management journal · 3
Competitiveness of Luang Prabang Special Economic Zone, Lao People’s Democratic Republic (LAO PDR): Diamond Model Analysis
2020 · Sithong Phommachith, Phithagorn Thanitbenjasith · SSRN Electronic Journal · 2
Proficiencies in business diplomacy: A comprehensive literature review
2025 · Jeniffer Karimi Njiru, Phithagorn Thanitbenjasith, et al. · Edelweiss Applied Science and Technology · 1
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Understanding the Factors Influencing Generation X Consumers' Purchase Intention Towards Organic Vegetables in Chiang Mai: A Focus on Health Consciousness and Subjective Norms
2024 · Thiraphong Suksanniran, Phithagorn Thanitbenjasith, et al. · International Journal of Sociologies and Anthropologies Science Reviews · 1
The Impact of Marketing Mix on Generation Z's Mobile Phone Case Purchasing Decisions in Chiang Mai, Thailand
2024 · Suphatsawan Srikhamhaeng, Phithagorn Thanitbenjasith, et al. · International Journal of Sociologies and Anthropologies Science Reviews · 1
Impact Factors of the Marketing Mix in Deciding Whether Thai Tourism Travel to Chiang Dao District, Chiang Mai Province
2024 · Mayuree Kheawmai, Phithagorn Thanitbenjasith, et al. · International Journal of Sociologies and Anthropologies Science Reviews · 1
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Entrepreneurship Success Factors of Female Business Founders on Financial Sectors in Beijing, China
2023 · Lihong Jia, Pongsiri Kamkankaew, et al. · International Journal of Sociologies and Anthropologies Science Reviews · 1
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Factors Affecting Investment Decisions in Special Economic Zones and Specific Economic Zones in Lao PDR
2020 · Khamla Nackhavong, Phithagorn Thanitbenjasith · SSRN Electronic Journal · 1
Enhancing purchase intention through marketing activities and brand equity: An exploration of local brand coffee bar in Thailand
2019 · Urairat Surikhan, Waratthaporn Panyapan, et al. · Global Journal of Business Economics and Management Current Issues · 1
The Impact of Service Quality on Customer Loyalty Toward Food Delivery Applications Services in Mueang Chiang Mai: the Mediating Role of Customer Satisfaction
2026 · Kamkankaew, Pongsiri, Thanitbenjasith, Phithagorn, et al. · Journal of Interdisciplinary Social Development
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Integrating Carbon Footprint Into Risk Management: a Sustainable Strategy for Thai Smes
2025 · Kamkankaew, Pongsiri, Thanitbenjasith, Phithagorn, et al. · Journal of Interdisciplinary Social Development
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อิทธิพลของความเป็นผู้ประกอบการ ความสามารถทางการตลาด และนวัตกรรมทางธุรกิจที่ส่งผลต่อความได้เปรียบการแข่งขันเชิงซอฟต์พาวเวอร์ในอุตสาหกรรมสิ่งทอและเครื่องนุ่งห่มในประเทศไทย
2025 · Kamkankaew, Pongsiri, Thanitbenjasith, Phithagorn, et al. · Journal for Developing the Social and Community
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มิติองค์ประกอบองค์กรสุขภาวะของร้านสะดวกซื้อ ในพื้นที่ภาคเหนือตอนบน
2023 · Jeesorn, Wiraporn, Thanitbenjasith, Phithagorn · School of Administrative Studies Academic Journal
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Works count: 38
Citation count: 165
H-index: 7
I10-index: 6
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