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Fedric Kujur

Observed names: F. Kujur, Kujur,Fedric
ORCID: 0000-0001-7655-9853
Observed ORCID: 0000-0001-7655-9853
OpenAlex ID: A5091056816
Visual Communication and Consumer-Brand Relationship on Social Networking Sites - Uses & Gratifications Theory Perspective
2019 · Fedric Kujur, Saumya Singh · Journal of theoretical and applied electronic commerce research · 134
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Engaging customers through online participation in social networking sites
2016 · Fedric Kujur, Saumya Singh · Asia Pacific Management Review · 123
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Emotions as predictor for consumer engagement in YouTube advertisement
2018 · Fedric Kujur, Saumya Singh · Journal of Advances in Management Research · 105
Social Media Activities and Its Influence on Customer-Brand Relationship: An Empirical Study of Apparel Retailers’ Activity in India
2020 · Sukanya Sharma, Saumya Singh, et al. · Journal of theoretical and applied electronic commerce research · 99
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The social media marketing strategies and its implementation in promoting handicrafts products: a study with special reference to Eastern India
2021 · Sriparna Guha, Anirban Mandal, et al. · Journal of Research in Marketing and Entrepreneurship · 79
Potential of digital technologies in academic entrepreneurship – a study
2020 · Gladys Yaa Saah Oppong, Saumya Singh, et al. · International Journal of Entrepreneurial Behaviour & Research · 53
Individual entrepreneurial orientation on MSME's performance: the mediating effect of employee motivation and the moderating effect of government intervention
2021 · Hitesh Kyal, Anirban Mandal, et al. · IIM Ranchi Journal of Management Studies · 40
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Antecedents of relationship between customer and organization developed through social networking sites
2018 · Fedric Kujur, Saumya Singh · Management Research Review · 31
Social Networking Sites as a Multimedia Tool for Brand Popularity – An Exploratory Study
2016 · Fedric Kujur, Saumya Singh · Indian Journal of Science and Technology · 9
Artisan entrepreneurship through social media campaigns: a review
2024 · Sriparna Guha, Anirban Mandal, et al. · International Journal of Entrepreneurship and Small Business · 7
Place attachment, migratory behaviour and its impact on economic activity: a study with special reference to Eastern India
2022 · Subrato Adhikari, Anirban Mandal, et al. · Rajagiri Management Journal · 6
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Creating Employment and Sustainable Livelihood Through Entrepreneurship
2023 · Sriparna Guha, Anirban Mandal, et al. · Practice, progress, and proficiency in sustainability · 4
The moderating effect of handicraft goods in influencing the tourists’ intention to select sustainable tourist destination
2025 · Sriparna Guha, Anirban Mandal, et al. · Journal of Enterprising Communities People and Places in the Global Economy · 3
Determinants Affecting Consumer Interest in Acquiring Traditional and Sustainable Handicraft Products
2025 · Sriparna Guha, Anirban Mandal, et al. · IGI Global eBooks · 3
Key Factors of Adoption of Alternative Business Model: A Study on Handicraft Artisans During COVID-19 Pandemic
2022 · Sriparna Guha, Anirban Mandal, et al. · Springer proceedings in business and economics · 3
Entrepreneurship as a Catalyst in Creating Sustainable Livelihood of the Handicraft Artisans of India
2022 · Sriparna Guha, Anirban Mandal, et al. · 3
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Innovation in Tourism and Startups in Eastern India
2024 · Sriparna Guha, Anirban Mandal, et al. · Advances in logistics, operations, and management science book series · 2
Entrepreneurial Ability of Rural Women Artisans
2024 · Sriparna Guha, Anirban Mandal, et al. · Routledge eBooks · 2
Enhancing institutional reputation through personal branding: a study of employee advocacy in Indian academia
2026 · Fedric Kujur, Rajib Roy · Journal of Strategic Marketing · 1
Rural Entrepreneurship as Alternative Sources of Earnings
2024 · Anirban Mandal, Sriparna Guha, et al. · Advances in business strategy and competitive advantage book series · 1
The Impact of Psychological Contract on Organizational Outcome
2024 · Anindita Chakraborty, Fedric Kujur, et al. · Routledge eBooks · 1
Perceived Deviant Behaviour of Employees During New Normal: A Challenge for Private Educational Institutes
2023 · Anirban Mandal, Fedric Kujur, et al. · Springer proceedings in business and economics · 1
Determinants of patient revisit intention in Indian private hospitals: an empirical S-O-R model using SEM
2026 · Arunika Bhadra, Fedric Kujur, et al. · International Journal of Management Practice
Bridging the Comprehension Gap: A Systematic Review of the AI-Driven Personalization-Privacy Paradox in a Post-Cookie Era
2025 · Fedric Kujur, Vishal Kumar · Jharkhand Journal of Development and Management Studies
Peoples’ Perceptions Towards NGOs: Evidence from Eastern India
2025 · Student, Marketing Management, XISS, Ranchi, Raj Kumar, et al. · Jharkhand Journal of Development and Management Studies
Works count: 29
Citation count: 710
H-index: 9
I10-index: 8
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