Author

Thi Anh Phuong Tran

Observed name: Tran, Thi Anh Phuong

Institutions: FPT University, Xiangtan University

Observed institutions: FPT University, Xiangtan University

ORCID: 0009-0007-6338-6931

Observed ORCID: 0009-0007-6338-6931

OpenAlex ID: A5091077212

The role of customer expectations and competitive pressure in shaping firm innovation decisions towards sustainability: mediating effects of innovation perception

2025 · Thi Anh Phuong Tran · Cogent Business & Management · 13

Enterprise Innovation Decision-Making Towards Green and Sustainability from the Perspective of Cognitive Innovation

2024 · Thi Anh Phuong Tran, Xinshuo Hou · Emerging Science Journal · 4

Works count: 3

Citation count: 17

H-index: 2

I10-index: 1