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Divyaneet Kaur
Institution:
Netaji Subhas University of Technology
Observed institution:
Netaji Subhas University of Technology
ORCID:
0000-0001-6072-333X
Observed ORCID:
0000-0001-6072-333X
OpenAlex ID:
A5091204220
Viral marketing: a systematic literature review and future research agenda
2025
·
Divyaneet Kaur
, Shiksha Kushwah
, et al.
·
Marketing Intelligence & Planning
·
11
The “what” and “why” of fake news: an in-depth qualitative investigation of young consumers
2025
·
Divyaneet Kaur
, Shiksha Kushwah
, et al.
·
Qualitative Market Research An International Journal
·
3
How is viral marketing research evolving Exploring the current research trends and the future research agenda
2025
·
Divyaneet Kaur
, Shiksha Kushwah
·
International Journal of Electronic Marketing and Retailing
·
1
Impact of Digital Marketing on Consumer Behaviour For E-Commerce
2020
·
Divyaneet Kaur
, Gurvinder Singh
, et al.
·
Journal of Emerging Technologies and Innovative Research
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Works count:
4
Citation count:
15
H-index:
2
I10-index:
1
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