Author

Jana Galera Matúšová

Observed name: Jana Galera Matusova

Institution: University of Ss. Cyril and Methodius in Trnava

Observed institution: University of Ss. Cyril and Methodius in Trnava

ORCID: 0000-0003-4514-8431

Observed ORCID: 0000-0003-4514-8431

OpenAlex ID: A5091455641

Direction of businesses operating in Slovakia to develop key managerial competencies

2021 · Zdenko Stacho, Katarína Stachová, et al. · Production Engineering Archives · 14

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AI in public relations: Challenges and opportunities

2023 · Jana Galera Matúšová, Katarína Načiniaková · Media & Marketing Identity · 10

The use of social networks Facebook and Instagram in the digital communication strategy of educational institutions

2024 · Ludmila Cabyova, Jana Galera Matusova, et al. · Journal of Infrastructure Policy and Development · 5

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Entity's Communication Strategy in the Selected Segment Targeted at Gen Z

2024 · Alena Kusá, Jana Galera Matúšová, et al. · Studies in Media and Communication · 5

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Opportunities for the Use of AI in Marketing Communication by Educational Institutions

2024 · Ladislav Pátík, Jana Galera Matúšová, et al. · Media Literacy and Academic Research · 5

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Challenges and opportunities of AI in individual marketing communication tools

2023 · Jana Galera Matúšová, Alena Kusá, et al. · Media & Marketing Identity · 4

Transformation of Marketing Macro-Economic Environment of Tourism with Emphasis on Changes in Mobility During COVID-19 Pandemic

2022 · Jana Černá, Pavla Lejsková, et al. · Logi · 4

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Branding of Educational Institutions: A Neuroscience Study of Visual Perception and Memory in Generation Z

2025 · Jana Galera Matúšová, Katarína Načiniaková · Lecture notes in networks and systems · 1

Big Data and their Impact on Employee Turnover

2025 · Zdenko Stacho, Alexandra Barok, et al. · Lecture notes on data engineering and communications technologies · 1

New Trends in Communication

2021 · Jana Galera Matúšová, Ľubica Varečková · RePEc: Research Papers in Economics · 1

Consumer Attitudes Towards Brands in the Context of Sustainability

2025 · Jana Galera Matúšová, Katarina Načiniaková · European Realities International Scientific Conference

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Challenges Of Public Relations Nowadays

2025 · Jana Galera Matúšová, Monika Gajdošová · International Journal of Environmental Sciences

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Advantages and Disadvantages of the Home Office in the Context of the Pandemic Period

2025 · Klaudie Zlatníčková, Jana Galera Matúšová · Lecture notes on data engineering and communications technologies

Organizational Culture and Its Connection with Work Performance

2025 · Jana Drdová, Jana Galera Matúšová, et al. · Lecture notes on data engineering and communications technologies

Instagram as Part of SMM Innovation in Educational Institutions

2024 · Michal Kubovics, Ľudmila Čábyová, et al. · European Conference on Innovation and Entrepreneurship

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Ethical Challenges of Slovak PR in the Era of AI

2024 · Jana Galera Matúšová, Filip Jankovič · Media & Marketing Identity

Brand dilemmas in the context of changes in consumer behaviour related to market crises

2023 · Jana Galera Matúšová · Media & Marketing Identity

Consumer´s behavioral changes in relation to new generations description

2018 · Jana Galera Matúšová · Information and Communication Technologies

Reality in Non Profit Organization´s Communication

2018 · Jana Galera Matúšová

Society and Media (several Current Trends and Opinions)

2016 · Jozef Matúš, Jana Galera Matúšová

Communication of Global Brands in Digital Space

2015 · Jana Galera Matúšová, Zuzana Ihnátová

Works count: 21

Citation count: 50

H-index: 5

I10-index: 2