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Yahia Boukerch

Observed names: BOUKERCH Yahia, Yahia BOUKERCH
ORCID: 0009-0007-5850-9984
Observed ORCID: 0009-0007-5850-9984
OpenAlex ID: A5091487326
The impact of emotional attachment on brand loyalty: A case study of Algerian consumers
2025 · Zohra Chebab, Yahia Boukerch · Marketing Science & Inspirations · 7
Bridging the Gap Between Digital Maturity and Competitive Advantage: Are Digital Maturity Models Enough?
2025 · Manal LAOUAR, Yahia BOUKERCH · MANAGEMENT AND ECONOMICS REVIEW · 6
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The Influence of Short-Form Video Gratifications on Consumer Engagement and Purchase Intention: An Explanatory Sequential Study
2026 · Yahia Boukerch, Raid Zakaria Zemmouri, et al. · Revista Academiei Forţelor Terestre · 1
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Improving Customer Experience With Phone Carriers Through Ai-driven Automation and Predictive Analytics
2026 · Yahia BOUKERCH, Kamilia CHERNANE, et al. · Modern Management Review
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Factors Influencing Digital Maturity Progression in Emerging Markets
2026 · Manal LAOUAR, Yahia BOUKERCH · BUSINESS EXCELLENCE AND MANAGEMENT
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From CLV to Action: A Lightweight Framework for Omnichannel Automation and Budget Allocation in SaaS
2026 · Zohra Nourhane Chebab, Yahia Boukerch · Advances in economics, business and management research/Advances in Economics, Business and Management Research
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The role of customer satisfaction and customer Loyalty on Emotional attachment towards brands Evidence from BIMO
2025 · HAMADI Meriem, BOUKERCH Yahia, et al. · Journal of Economics Finance and Management Studies
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The role of customer satisfaction and customer Loyalty on Emotional attachment towards brands Evidence from BIMO
2025 · HAMADI Meriem, BOUKERCH Yahia, et al. · Journal of Economics Finance and Management Studies
Perception: A Neural Account
2020 · Yahia Boukerch · Revue des reformes Economique et intégration dans l’économie mondiale
L’influence de la visite médicale et pharmaceutique sur la prescription des médicaments
2020 · Abir Meslem, Yahia Boukerch
Creating Customer Value from Strategic Positioning Stand-Point Case Study : Henkel Algeria in the Household Industry
2014 · Amor Lalaoui, Yahia Boukerch · Revue des reformes Economique et intégration dans l’économie mondiale
Works count: 11
Citation count: 14
H-index: 2
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